Features

Open Graph and Social Sharing Cards for WordPress

When someone shares your page on Facebook, X, LinkedIn, or WhatsApp, a card appears with a title, a short description, and an image. Open Graph and X card tags decide what goes on that card. CrawlWP adds these tags for you, so every shared link looks the way you want.

What it does

What CrawlWP adds to your shared links

CrawlWP writes the Open Graph and X card tags for every page. You decide what they say, or let CrawlWP fill them in from your SEO title, description, and images.

Open Graph and X card settings in CrawlWP, with a fallback social image and Facebook settings

Open Graph tags

The title, description, and image that Facebook, LinkedIn, Pinterest, and many other sites read.

X cards

The tags X reads, as a summary card or a large image card.

Share preview in the editor

See how a post will look when shared before you publish it.

Your own social title and description

Write a different title and description for social media, or reuse your SEO ones.

A custom image for each post

Pick the image that shows when a post is shared.

A separate image for X

Use a 2:1 image for X. Leave it empty and CrawlWP uses your Open Graph image.

Default social images

Set default social images in Title & Meta, so pages look right without extra work.

Fallback image

One image for any page that has none of its own, so no link is shared without a picture.

Shorter social titles

Remove your site name from social titles to keep them short.

Facebook author

Link articles to a Facebook profile. Authors can add their own on their profile page.

Facebook App ID

Add your Facebook App ID if you use one.

Turn each on or off

Switch off Open Graph or X card tags if your theme or another plugin already adds them.

Why it matters

Why Open Graph tags matter

Without these tags, social sites have to guess. They may pick the wrong image, cut your title short, or show no picture at all.

A shared link is often the first thing people see from you. A clear title and a good image give them a reason to click.

  • Choose the image people see when your link is shared
  • Show a clear title and description on every card
  • Stop social sites from picking a random image, or none
  • Give X an image in the size it prefers
  • Look right on Facebook, X, LinkedIn, WhatsApp, and more

How it works

Set up social sharing cards in three steps

Set your defaults once. After that, every new post gets its own cards.

Step 1

Switch on the tags

On the Social Networks screen, turn on Open Graph and X card tags, and choose a fallback image.

Step 2

Set your defaults

In Title & Meta, choose your default social images. Leave the social title and description empty to reuse your SEO ones.

Step 3

Adjust the posts that matter

Open the Social tab in the SEO metabox to set a custom title, description, and image, then check the preview.

Image sizes

The right social image size for each network

Social sites crop images that are the wrong shape. Use these sizes and your image shows in full.

  • Open Graph image: 1200 × 630 pixels (1.91:1), at least 600 pixels wide. Used by Facebook, LinkedIn, and others.
  • X image: 1200 × 600 pixels (2:1), between 300 and 4096 pixels wide. If empty, CrawlWP uses the Open Graph image.
  • Fallback image: 1200 × 630 pixels. Used when a page has no image of its own.
Default Open Graph and X images and social title settings in CrawlWP Title & Meta

Which image does CrawlWP use?

If you set a social image for a post, CrawlWP uses it. If not, it uses an image from the page. If the page has none, it uses your fallback image. For X, it uses the X image if you set one, or the Open Graph image if you didn’t.

Questions

Open Graph and social card questions

Answers to the questions people ask most about social sharing cards in WordPress.

What is Open Graph?

It is a set of meta tags, created by Facebook, that tells social sites which title, description, and image to show when your page is shared. Most social sites and messaging apps read it.

What are X cards?

They are X’s own tags for the same job. CrawlWP adds them for you and uses your Open Graph image for X when you haven’t set an X image.

What size should my social image be?

1200 × 630 pixels works well for Facebook, LinkedIn, and most other sites. For X, use 1200 × 600 pixels.

Can I use a different title on social media?

Yes. Add a social title and description in the Social tab of the SEO metabox. Leave them empty to reuse your SEO title and meta description.

Does LinkedIn use Open Graph?

Yes. LinkedIn reads the Open Graph title, description, and image, so the same card works there.

I changed the image, but Facebook still shows the old one. Why?

Social sites save a copy of your card. After a change, ask them to fetch it again, for example, with Facebook’s Sharing Debugger.

My theme already adds Open Graph tags. What should I do?

Keep only one set, or your pages will carry two. You can turn off CrawlWP’s Open Graph or X card tags on the Social Networks screen, or turn off your theme’s.

Are social sharing cards free?

Yes. Open Graph and X card tags are part of CrawlWP Lite, the free version.

Pricing

Straightforward pricing, every feature included

Standard

For 1 Site

$59

/ year

  • On-page SEO
  • Advanced Sitemaps
  • Improved Search Indexing
  • Auto-Indexing
  • Index Status Checker
  • SEO Insights Dashboard
  • SEO Email Reports
  • Premium Support

Pro

For 5 Sites

$159

/ year

  • On-page SEO
  • Advanced Sitemaps
  • Improved Search Indexing
  • Auto-Indexing
  • Index Status Checker
  • SEO Insights Dashboard
  • SEO Email Reports
  • Premium Support

Agency

For Unlimited Sites

$259

/ year

  • On-page SEO
  • Advanced Sitemaps
  • Improved Search Indexing
  • Auto-Indexing
  • Index Status Checker
  • SEO Insights Dashboard
  • SEO Email Reports
  • Premium Support

Standard

For 1 Site

$359

once

  • On-page SEO
  • Improved Search Indexing
  • Auto-Indexing
  • Index Status Checker
  • SEO Insights Dashboard
  • SEO Email Reports
  • Premium Support

Pro

For 5 Sites

$559

once

  • On-page SEO
  • Improved Search Indexing
  • Auto-Indexing
  • Index Status Checker
  • SEO Insights Dashboard
  • SEO Email Reports
  • Premium Support

Agency

For Unlimited Sites

$759

once

  • On-page SEO
  • Improved Search Indexing
  • Auto-Indexing
  • Index Status Checker
  • SEO Insights Dashboard
  • SEO Email Reports
  • Premium Support