A catalyst for global digital transformation

In Focus

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INSEAD Knowledge

Six Opportunities for CIOs in the AI Adoption Race

Six Opportunities for CIOs in the AI Adoption Race

May 22, 2025

INSEAD Explains Entrepreneurship: Digital Transformation

INSEAD Explains Entrepreneurship: Digital Transformation

May 8, 2025

How AI Can Change the Way Companies Go Global

How AI Can Change the Way Companies Go Global

Apr 22, 2025

In Support of Serendipity

In Support of Serendipity

Apr 21, 2025

GenAI: Prompting A Better Marketing Strategy

GenAI: Prompting A Better Marketing Strategy

Apr 15, 2025

Mapping AI Adoption by Industry: What’s Your Company’s Next Move?

Mapping AI Adoption by Industry: What’s Your Company’s Next Move?

Apr 9, 2025

How Expensive Is It to Have Your Own AI Agent, Really?

How Expensive Is It to Have Your Own AI Agent, Really?

Apr 7, 2025

The Age of Intelligence: Questions That Shape A New World

The Age of Intelligence: Questions That Shape A New World

Apr 2, 2025

Programmes

AI for Business
Corporate Venturing and Innovation
Driving Digital Marketing Strategy - Online
Driving Innovation for Growth - Online
Leading AI and Digital Transformation
Leading Change in an Age of Digital Transformation
Leading Digital Marketing Strategy
Leading Growth through Innovation and Technology
Product Leadership Programme
Strategy in the Age of AI and Digital Disruption - Online
Transforming Your Business with AI - Online

Case Studies

Henkel Adhesive Technologies: The Digital Transformation Journey

By Enver Yucesan, Nick Miesen

Tesla’s Real-World AI: Full-Self-Driving, Robotaxis, and Humanoid Robots

By Jason P. Davis, Douglas Yang

Palantir Technologies: Enabling AI and Data Science Transformation for Organizations

By Jason P. Davis

GenAI & Biometrics: Minimising Risk, Maximising Trust - The Case of Syntonym

By Theodoros Evgeniou, Lila Despotidou

CASE STUDIES

Transforming Play: How the LEGO Group Builds the Future with Purpose in the AI and Digital Age

Tesla (Act 2): Disruptor or Disrupted?

GO Telecom: Rebooting a Brand through Sales Transformation

Tesla’s Real-World AI: Full-Self-Driving, Robotaxis, and Humanoid Robots

Research

Traceability Technology Adoption in Supply Chain Networks

Philippe Blaettchen, Andre P. Calmon, Georgina Hall
January 2025
Journal article

Navigating the future of B2B marketing: The transformative impact of the industrial metaverse

Boas Bamberger, Werner Reinartz, Wolfgang Ulaga
February 2025
Journal article

What leads to cyberloafing: the empirical study of workload, self-efficacy, time management skills, and mediating effect of job satisfaction

Pawel Korzynski and Olga Protsiuk
2024
Journal article

Conditional Approval and Value-Based Pricing for 3 New Health Technologies

Ozge Yapar, Stephen E. Chick, Noah Gans
2024
Working paper

Events

6
Oct 2026

INTHECASE

From Cube to Ecosystem: Building the waterdrop® Customer Experience

9
Oct 2026

FORUM

The Future of Digital Finance: Infrastructure, AI & Regulation

Questions?

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