eCommerce strategy for small businesses & DTC brands

Less busywork. More sales. Smarter systems.

Fortune 500 eCommerce strategy, sized for growing businesses. Convert more visitors, streamline your operations and launch with confidence.

Based in New Jersey, serving clients nationwide

Leslieann, founder of Ellise Luxxe Consulting
13+years in Fortune 500
eCommerce
13+ yearsFortune 500 eCommerce & digital merchandising
Fortune 500eCommerce strategy, now for growing brands
3 regionsLaunches across the Americas, EMEA & APAC
NJ-basedNew Jersey · working nationwide
Sound familiar?

You’re great at what you do. Your website and inbox are a different story.

Traffic, but not enough sales

Visitors browse and leave. Product pages, merchandising and checkout aren’t pulling their weight.

No one minding the store

Promotions, product launches and site updates slip because no one owns your eCommerce day to day.

Drowning in admin

Copy-pasting orders, chasing follow-ups and updating spreadsheets is eating the hours you need to grow.

How I can help

Enterprise-level expertise, sized for your business.

Start with one service or combine them. Every engagement begins with understanding where you are, where you want to go, and what’s in the way.

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Desktop computer showing an analytics chart on a bright desk with plants
Store Audits

Find what’s costing you sales

A senior-level review of your Shopify, Salesforce Commerce Cloud or Squarespace store, delivered as a prioritized list of fixes that help you sell more.

  • Product pages & navigation
  • Checkout & mobile experience
  • Site speed review
  • Prioritized fix list & optional walkthrough call
Explore Store Audits →
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A person working at a laptop on a bright home-office desk
Fractional eCommerce Manager

Your part-time eCommerce lead

Ongoing monthly help running your store day to day, for owners who aren’t ready to hire full time.

  • Merchandising & product launches
  • Promotions calendar & site updates
  • Vendor, agency & team coordination
  • Weekly performance check-ins
Explore Fractional eCommerce →
Laptop on a desk beside a person wearing a smartwatch
eCommerce Management

Turn browsers into buyers

The same merchandising frameworks used by global brands, applied to your storefront on Shopify, Salesforce Commerce Cloud, Squarespace or Wix.

  • Catalog setup, cleanup & ongoing management
  • Merchandising & conversion audits
  • Product page strategy & SEO
  • Analytics reporting & launch planning
eCommerce Management →
Hands holding a smartphone beside a keyboard and laptop
Web Design

Websites that convert, not just look good

Strategic Squarespace and Wix sites built around your customer journey and goals.

  • Discovery, structure & copy direction
  • Full design & build
  • Mobile, speed & SEO foundations
  • 30-day post-launch support
Web Design →
Marble laptop on a glass desk with books and supplies
Operations Management

Structure that lets you scale

Project and operations leadership so the work actually gets across the finish line.

  • Workflow design & SOPs
  • Asana, Trello & Jira setup
  • Project management for launches
  • Monthly business reviews
Operations Management →
Glasses, a pink desk calendar and a laptop on a white desk
Coaching & Launch Support

Start and grow with a plan

One-on-one strategy sessions for business owners, plus launch support for women entrepreneurs starting their businesses.

  • eCommerce, marketing & brand strategy sessions
  • Prioritized action plan after every session
  • Business setup & launch strategy
  • Building your online presence
Coaching & Strategy Sessions →
How it works

From first call to results in four clear steps.

01

Free strategy call

30 minutes to understand your goals, bottlenecks and biggest opportunity. No pressure.

02

Audit & roadmap

An honest look at your store, site, workflows and tools, with a prioritized plan and expected ROI.

03

Build & launch

I design, build and test, from storefront fixes to full website builds. You approve every step.

04

Measure & grow

Monthly reporting, tuning and new improvements as your business grows.

Leslieann, founder of Ellise Luxxe Consulting
Meet your consultant

Hi, I’m Leslieann.

For more than 13 years I’ve been the person global brands bring in to make their online business work, leading digital merchandising, eCommerce strategy and go-to-market launches across the Americas, EMEA and APAC.

I founded Ellise Luxxe Consulting in 2020 because small and mid-size businesses deserve the same senior-level strategy. Today I bring that same eCommerce depth to growing businesses, so your storefront, website and systems are built around how your business actually makes money. I also love helping women entrepreneurs get their businesses off the ground, with guidance on business setup, launch strategy and building an online presence.

13+ yearsFortune 500 eCommerce leadership
eCommerce + OperationsStrategy, build & ongoing care
Global launchesAmericas, EMEA & APAC
Founded 2020New Jersey
More about Leslieann →
FAQ

Questions, answered.

What does Ellise Luxxe Consulting do?

I help small businesses and DTC brands sell more online and work smarter: store audits, fractional eCommerce management, eCommerce merchandising on Shopify and Salesforce Commerce Cloud, conversion-focused Squarespace and Wix websites, operations support with Asana, Trello and Jira, coaching, and launch support for women entrepreneurs starting their businesses.

Do I need to be “techy” to work with you?

Not at all. I explain everything in plain English, do the hands-on work for you and train your team. You approve every change before anything reaches a customer.

How much does it cost?

Prices are on the Services page: store audits start at $950, coaching sessions at $250, websites at $3,000, and monthly retainers at $1,950/month (about 3 hours/week). Every engagement starts with a free 30-minute strategy call, where your final quote is confirmed before you commit. See pricing →

Do you only work with New Jersey businesses?

I’m based in New Jersey and love working with businesses across the state, and I work with clients nationwide virtually.

Which platforms do you work with?

Squarespace, Shopify, Salesforce Commerce Cloud, Wix, Google Workspace, Microsoft 365, Squarespace Scheduling, HubSpot, Asana, Trello and Jira. I recommend tools after understanding your business, not before.

Let’s talk

Ready to sell more and spend less time on busywork?

Book a free 30-minute strategy call. You’ll leave with clarity on your biggest opportunity, whether or not we work together.

Book a free strategy call →