Lori Elsen
Director, Packaging Engineering, Global Logistics, Enterprise Supply Chain
3M
27 October 2026
* JOIN US FOR THE PRE-EVENT HAPPY HOUR on October 26, 2026 FROM 6:00 PM – 7:00 PM
7.00 – 8.00 CET
Delegate Registration and Networking Breakfast
8.00 – 8.10 CET
Chair's Welcome and Opening Remarks
SUSTAINABILITY & MATERIALS
DESIGN & BRANDING
Miguel Arevalo
Head, Packaging Sustainability and Innovation
Google
8.10 – 8.40 CET
Opening Keynote
Jen Huffstetler
Chief Sustainability Officer and SVP, Corporate Global Product Compliance and Sustainable Impact
HPKevin Lo
Distinguished Technologist and Director, Circularity and Sustainability data tools
HP
Embedding Compliance, Circularity and Innovation into Global Packaging
- Integrating sustainability, compliance, and innovation into one unified global packaging strategy
- Designing circular packaging with recycled, fibre-based, and lower-carbon materials
- Navigating evolving global regulations while turning compliance into competitive advantage
- Scaling responsible sourcing through cross-functional collaboration and closed-loop systems
- Reducing emissions while maintaining product protection, customer experience, and cost discipline
8.40 – 9.10 CET
Plenary
Omer Bin Younos
Global Director, Packaging, Foods
Unilever
Circular Packaging and Key Challenges in the Food Industry
- Balancing circular packaging ambitions with food safety, quality, and performance requirements
- Advancing material innovation while addressing functionality, recyclability, and product protection challenges
- Navigating evolving packaging regulations and their impact on food packaging strategies
- Overcoming recycling infrastructure limitations that restrict circular packaging adoption across markets
- Scaling sustainable packaging solutions while maintaining affordability and consumer acceptance
9.10 – 9.40 CET
Plenary
Federica Boni
Tetra Recart Marketing Support and Communication Manager
Tetra Pak
Decoding Consumer Expectations in Food Packaging and Innovation
- Exploring the key trends shaping consumer expectations for food packaging
- Understanding how convenience, functionality and product experience influence packaging preferences
- Evaluating how consumers perceive different packaging formats for solid foods
- Identifying opportunities to translate consumer insights into meaningful packaging innovation
- Communicating packaging benefits effectively to strengthen consumer understanding and value perception
- Examining Tetra Recart® as an example of innovation responding to evolving consumer needs
9.45 – 11.25 CET
Refreshments, Networking, and Pre-Arranged 1-2-1 Meetings
11.30 – 12.00 CET
Sessions
SUSTAINABILITY & MATERIALS
Oliver Price
Ph.D., Global Head, R&D, Product Resiliency and Sustainability
Kenvue
Future-Ready Packaging: Driving Sustainability, Resilience and Regulatory Readiness Through Innovation
- Leveraging science-based measurement and digital tools to enable better packaging decisions and accelerate sustainable innovation at scale
- Advancing packaging circularity through responsible material selection, lifecycle thinking and science-based innovation
- Future-proofing packaging portfolios by addressing material dependencies, climate-related risks and emerging regulatory requirements
- Case Study: How Kenvue's Sustainable Innovation Profiler helps teams assess circularity, carbon impact and environmental trade-offs to make better packaging decisions, earlier in development
DESIGN & BRANDING
Sophie Erskine
Senior Art Director, Packaging
Crate and Barrel
Designing Packaging That Brings the Brand Home
- Translating Crate & Barrel’s distinctive visual identity across diverse private-label product categories
- Creating packaging that elevates everyday products and strengthens the customer’s emotional connection
- Balancing premium aesthetics, product storytelling, functionality, and sustainability within each design
- Building flexible design systems that maintain consistency across stores and digital commerce
- Exploring how thoughtful packaging can extend the brand experience into customers’ homes
12.05 – 12.35 CET
Workshops
Room 1
Grazia Buccino
Account Executive
Esko
AI and Automation in Artwork and Labelling: Advancing Quality and Efficiency
- Addressing common challenges in pharmaceutical and consumer goods labeling
- The role of automation in enhancing accuracy and minimizing cycles times.
- Strategies for adopting digital solutions to ensure end-to-end compliance
- Future trends in AI and digital transformation for scalable, efficient workflows.
Room 2
Frances Kärsten
Senior Solution Engineer
Osapiens
Felix Badura
Director, Digital
Green Dot Group
Connecting Packaging Data, Recyclability and EPR Reporting
- Building a central data foundation for packaging and EPR compliance
- Collecting and validating data at product, component and material level
- Connecting recyclability assessments with reporting and compliance requirements
- Reusing verified packaging data across multiple countries and use cases
- Replacing fragmented Excel and email processes with automated workflows
12.40 – 13.40 CET
Lunch & Learn Roundtable Discussions and Open Seating Lunch
Benefit from additional learning by joining a moderated roundtable discussion on pressing issues in the industry. Registration is required, and attendance for moderated roundtables on Day 1 is limited to attendees and speakers. Choose from:
Kevin Lo
Distinguished Technologist and Director, Circularity and Sustainability data tools
HP
EUPPWR in Action: Turning Packaging Regulation into Scalable Circular Innovation
Lori Elsen
Director, Packaging Engineering, Global Logistics, Enterprise Supply Chain
3M
Engineering Sustainable Packaging Across a Global Supply Chain
Chris Veziris
Creative Director
Karelia Tobacco Company
Design Excellence Under Constraint: Balancing Brand, Functionality & Circularity
13.45 – 14.15 CET
Sessions
SUSTAINABILITY & MATERIALS
Martina Tegon
Global Director, Procurement, Raw Materials and Packaging
Electrolux Group
Packaging In The Home Appliance Industry: Challenges And Opportunities
- Packaging role in home appliances
- Navigating packaging challenges created by large products, complex logistics and global distribution
- Balancing material reduction with product protection, cost efficiency and operational requirements
- Exploring opportunities for reusable, recyclable and lower-impact packaging solutions across appliances
- Aligning procurement, packaging and supplier strategies to support scalable packaging transformation
- Preparing for evolving regulations while maintaining performance across diverse markets and product categories
DESIGN & BRANDING
Ana Rescek
Head, Packaging, Technology and Design
METRO AG
Compliance by Design: Embedding Regulatory Readiness into Packaging Development from Day One
- Anticipating regulatory requirements before concepts, materials, and formats become fixed
- Translating evolving legislation early into clear, actionable packaging design specifications
- Integrating compliance checkpoints across development, sourcing, testing, and approval workflows
- Standardising data, documentation, and labelling while respecting local market requirements
- Balancing recyclability, reuse, performance, cost, and customer experience from day one
14:20 – 14:50 CET
Workshops
Room 1
Per Funkquist
VP, Sustainability
SCA
The Forest: Europe’s Renewable Fibre Engine
- From sustainable forests to renewable, recyclable fibre-based products
- Sustainable forestry powering Europe’s circular fibre economy
- Driving collaboration across the value chain to shape the future of sustainable packaging
- Connecting sustainable forest management, carbon dynamics and renewable fibre-based products.
Room 2
Speaker TBA
KRONUS
From Compliance Cost to Competitive Advantage: Reusable Transport Packaging under PPWR
- Uncovering the hidden cost of transport packaging
- Comparing one-way, pooled and owned reusable packaging
- Decoding PPWR's transport packaging obligations
- Reducing the total cost of ownership of reusable systems
- Building a business case that turns regulation into advantage
14:55 - 16:15 CET
REFRESHMENTS, NETWORKING, AND PRE-ARRANGED 1-2-1 MEETINGS
Sponsored by:
16.20 - 16.50 CET
Plenary
Lenny Conil
Global Director, Packaging Innovation
ABInBev
Transforming Packaging Innovation Across a Global Brewing Portfolio
- Designing next-generation cans evolving consumer occasions
- Scaling packaging breakthroughs across global brands, breweries, markets, and manufacturing infrastructures
- Integrating consumer insights, technical development, and brand identity into innovation pipelines
- Case study on can innovation launch in China in 2025
16.55 - 17.40 CET
Panel discussion
Miguel Arevalo
Head, Packaging Sustainability and Innovation
GoogleOmer Bin Younos
Global Director, Packaging, Foods
Unilever
Bruno Alcantara
Director, Packaging Innovation, Household Care
Reckitt
Sarah Vowles
Global Head, Sustainability
Tecan
Chaojun Li
Senior Director and Global Head, Sustainability and Packaging
WSA - Wonderful Sound For AllPer Funkquist
VP, Sustainability
SCA
Scaling Sustainable Packaging by Turning Environmental Goals into Scalable Solutions
- Embedding sustainability throughout packaging development, from initial concept through commercialisation
- Overcoming cost, sourcing, and supply chain barriers to sustainable materials
- Collaborating across value chains to develop circular packaging systems at scale
- Designing packaging for reuse, recyclability, and efficient material recovery
- Using EUPPWR to align environmental ambitions with evolving regulatory requirements
17.40 - 17.50 CET
Chair's Closing Remarks
SUSTAINABILITY & MATERIALS
Lori Elsen
Director, Packaging Engineering, Global Logistics, Enterprise Supply Chain
3M
DESIGN & BRANDING
Miguel Arevalo
Head, Packaging Sustainability and Innovation
Google
17.50 - 18.50 CET
Networking drinks reception
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