INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 269
In this week’s Our Take: consumer info for your feed, Bob the Builder upskills, celebs get mentored by old masters, and a bilingual brand with brilliant balance. KNOW WHAT’S IN YOUR SCROLL We’ve spent years being told to check what’s in our food. Turns out, our feeds could do with a safety label too. For Online Responsibility Day, the Online Responsibility Network has packaged up the internet like a supermarket ready meal, complete with warnings for … Read more
Archive
- Edition 269
In this week’s Our Take: consumer info for your feed, Bob the Builder upskills, celebs get mentored by old masters, and a bilingual brand with brilliant balance. KNOW WHAT’S IN YOUR SCROLL We’ve spent years being told … Read more - Edition 268
In this week’s Our Take: five-star celebrities are served canteen slop, Samsung offers therapy to help you switch, stylish accessories arrive for the apocalypse, and booksellers push back against a dystopian future. A TASTE OF REALITY The … Read more - Edition 267
In this week’s Our Take: Duolingo teaches New York Fashion Week how to say it right, #FixedItIreland rewrites the headline (and the blame), Novig misses the point on women in sport, and Omega Yeast turns fermentation science … Read more
