Your strategists shouldn't be spending their time on bid adjustments and frequency caps. Dana Swygard at Global Overview explains how her team uses Amazon Ads AI-powered tools to reclaim that time — and discover audiences they would have missed across five countries. "What it's done is freed up my team's time to really focus in on what's most important for our brands to help them grow their business." 👉 See how Global Overview is doing it
About us
Amazon Ads partners are companies available to support the needs advertisers may have for a variety of business tasks and strategies. They have a range of expertise across Amazon Ads products and services, and they can act as a resource to help advertisers business achieve their goals in the Amazon store or beyond. All Amazon Ads partners are vetted and are members of the Amazon Ads Partner Network. Ready to grow your business? Join the Amazon Ads Partner Network to build your Amazon Ads expertise, access resources, and get discovered by advertisers. The Partner Network is a self-service hub for agencies and tool providers to manage their business relationships with Amazon Ads. You can register with the Partner Network to access marketing and learning resources and showcase your capabilities to advertisers on the enhanced Amazon Ads partner directory.
- Website
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https://advertising.amazon.com/partners/network
External link for Amazon Ads Partners
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle
Updates
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unBoxed was just the warm-up. 🎓 The unBoxed Learning Hub is live — expert-backed training, certifications, and quick-start guides for every product announced on stage. 🏅 Earn digital badges in sponsored ads, Amazon Ads Programmatic Solutions, campaign planning, and more 🎯 Pick your track: Performance Expert, Brand Builder, Planner & Strategist, or Insights Driver 📚 Bite-sized modules so you can skill up between client calls Your clients want an expert. Learn how to prove it: https://bit.ly/4hVJVcR
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Amazon Ads Partners reposted this
Amazon Marketing Cloud is a holistic measurement solution that helps advertisers perform custom analytics and generate cross-media insights. Learn more about how it works and the benefits in the article below. ⬇️
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Amazon Ads Partners reposted this
In this month's newsletter, explore our latest news and announcements from unBoxed 2026, where we introduced new solutions to help brands of all sizes achieve their business goals. Read now and subscribe ↩️.
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Amazon Ads Partners reposted this
As Amazon kicked off their 2026 #unBoxed event this week, Marketecture’s Jeremy Bloom 🌞 caught up with Claire Paull, VP of Marketing at Amazon Ads to discuss what makes the event unique. At the heart of unBoxed is one of Amazon’s core leadership principles: customer obsession — designing the experience around what they want customers and partners to feel, while giving them products they can put to work immediately. That immediate availability supports Amazon customers as they navigate changes brought on by AI while also generating feedback that allows Amazon to understand what these customers want them to build next. Thanks to Amazon and Amazon Ads Partners for giving us a behind-the-scenes look at bringing unBoxed to life. Watch the full conversation now.
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Amazon Ads Partners reposted this
In this month's newsletter, explore our latest news and announcements from unBoxed 2026, where we introduced new solutions to help brands of all sizes achieve their business goals. Read now and subscribe ↩️.
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Amazon Ads Partners reposted this
#Unboxed2026 announced Amazon Marketing Stream v2 in GA For us this is a bigger deal than the headline suggests. Real-time reporting changes how fast you can kill a losing search term before it burns the budget. The question we've been testing in the closed beta: does the lower latency actually close the gap between spend and signal, or just move the lag somewhere else? Optimisation has always run on daily, mostly campaign-level reporting. v2 streams it hourly and far more granular. Two datasets live today: • ads-performance-v1 (hourly) — search term, target and placement in one schema. The dayparting and placement engine. • ads-converted-product-v1 (daily) — advertised ASIN to converted ASIN, with halo (the other ASINs a click sold) native. More are coming, and also with longer lookbacks and different granularities What you can do with it: • Target-level dayparting. Weekday × hour CVR and ACOS per target, not per campaign. Turn off the slots that never convert and move bids in line with CVR instead of a daily average that hides it. • Placement optimisation and harvesting. Top-of-search vs rest-of-search vs product pages per target. Bid to where it performs, and graduate a term that converts on rest-of-search or product pages into its own campaign for max SP IS • Intraday budget pacing. Push spend into the hours that convert before the daily budget burns on the ones that don't. • Hourly anomaly auto-pause. A spend spike with zero conversions in-hour gets paused before the day's budget is gone. • True ASIN-level sales. See which ASIN a click actually sold and the halo it drove across your other ASINs, and catch an ASIN stalling while spend keeps running (lost Buy Box, stock-out). We've been building on this through closed beta. General availability means, all teams can now too. We'll share results as we go. Link to AMS v2 overview + CloudFormation Template in the comments
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🏆 The 2026 Amazon Ads Partner Awards just proved the most innovative advertising doesn't always come from the biggest budgets. A few standouts from this year's winners: 🟠 A skincare brand tied their cleanser to pollen season in Japan — climbed to #2 in the category 🟠 A sustainable garden brand went from #41 to #8 on Best Sellers through strategy alone 🟠 One partner used AMC to rebuild a media plan around drop-off points — 207% growth in new-to-brand sales Full-funnel thinking, creative problem-solving, and technology innovation were the common threads. Congrats to all the partners recognized at unBoxed 2026. 👏
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