Rolly Bueno
A WordPress developer building themes, plugins, and open-source projects while documenting lessons from the journey.
Selected
Featured Work
Explore a selection of WordPress themes, plugins, client projects, and open-source contributions I’ve helped bring to life.
2026
Hapag
The theme is built for Full Site Editing with a theme.json-first design system: named colors, fluid type, spacing presets, and native WordPress blocks. Custom CSS is reserved for compositions theme.json cannot express.
2026
Sierra Madre
Sierra Madre is built for publications that treat travel as attention, not itinerary. It ships as a native block theme: theme.json tokens, template parts, and editorial patterns for a curated homepage, long-form singles, archives, search, and 404 — with room for photography sequences, place indexes, contributor pages, and occasional field letters.
2026
Diwa
A block theme for independent culture journals. Diwa presents stories as a living feed — featured lead, cover essay, and Latest stream — built for Full Site Editing.
2025
MonoFrame
A lightweight Full Site Editing theme that provides a clean, responsive canvas with a carefully considered global design system.
2026
Kahel
Kahel takes its name from the Filipino word for orange, an inspiration reflected in its warm citrus palette, energetic personality, and distinctive editorial style.
2025
Chronicle Journal
A modern block-based WordPress theme for journals and news websites, balancing editorial structure with a focused reading experience.
Services
Focus areas
The areas where I help businesses turn ideas into reliable, high-performing WordPress experiences.
Custom WordPress development
I build tailored themes, plugins, and features designed around real business goals—not just technical requirements.
Performance and reliability
I improve slow, complex, or difficult-to-manage websites so they are faster, more stable, and easier to maintain.
Long-term collaboration
I work closely with teams to solve problems, explain technical decisions clearly, and build solutions that continue to work as the business grows.
Profile
About
I’m a web developer based in Iloilo, Philippines, with more than 15 years of experience building for the web. Much of my work has grown around WordPress, from custom themes and plugins to large content platforms, integrations, performance work, and long-term website maintenance.
I enjoy working on projects where development goes beyond simply making something work. I’m interested in how a website is structured, how easily it can be maintained, how people actually use it, and how the decisions made today will affect the project years from now.
Outside client work, I build and release open-source projects, contribute to WordPress, experiment with ideas beyond the WordPress ecosystem, and write about what I learn along the way. Community has also become an important part of that journey through contributing, mentoring, and helping organise WordPress events in the Philippines and across Asia.
Credentials
Learning notes
Professional certifications and completed courses demonstrating continued growth across WordPress, web development, design, and artificial intelligence.
Volunteer
Community
Volunteer roles, organising work, and shared projects that reflect an ongoing commitment to the WordPress community.
WordCamp Asia 2025
A reflection on stepping into WordCamp Asia 2025 as a first-time organiser and contributing to an event shaped by collaboration, learning, and community.
WordCamp Asia 2026
A look at my journey from volunteer to Contributor Day lead, taking on a leadership role in planning, guiding teams, and creating a welcoming experience for contributors.
WordCamp Philippines 2026
Helping lead Contributor Day for WordCamp Philippines 2026, with a focus on welcoming new contributors and strengthening the local WordPress community.
Notes
From the journal
Recent notes on projects, references, places, and works in progress.
Testimonials
What clients say
We are very happy with Rolly’s work. He was able to complete a job that other skilled coders were stuck on for weeks. He started on time and followed all of our instructions so the code functioned as needed – Upwork
Great to work with, and very impressed with how much effort (and patience!) Rolly put into guiding me through technical issues I didn’t understand well. Will definitely use again and would recommend to others. – Upwork
Get in touch
Contact
For correspondence, notes, and project archives, write to me at the form below.
