Steals & Deals: Up to 88% off a LED Face Mask, Our Place Cookware, More

Style

Use these fashion trends, style tips, hair ideas and beauty products for style inspiration on TODAY. Discover celebrity style hacks, shop fashion and more!

Shop Must-Have Fall Trends Plus an Exclusive Ninja Deal

From fashion to beauty and home, Shop TODAY senior editor Julie Ricevuto joins Saturday TODAY to walk through some must-have items as well as an exclusive deal! Products include the Ninja Crispi Pro, The Chair Blanket and more.

Kara Birnbaum / TODAY

Amazon’s Holiday Beauty Event: Editor-Approved Deals on Tarte, Bobbi Brown, More

Deals

Best Buy; Kendra Scott; Yeti

Impress a 19-Year-Old With These Gifts: Parke Sweatshirts, Digi-Cams, More

Gift Guides

Vivian Le / TODAY

Lululemon’s ‘We Made Too Much’ Section Is So Good Right Now

Deals

Courtesy Audrey Ekman; Courtesy Shannon Garlin; Courtesy Mili Godio

Time’s Best Inventions of 2026: Toys, Tech and More Honorees

Deals

Courtesy of Shannon Garlin

Ranked: The Best Mascaras for Voluminous and Clump-Free Lashes

Makeup

Kara Birnbaum / TODAY

32 Stocking Stuffer Ideas for Every Kind of Teen, From Foodies to the Beauty-Obsessed

Gift Guides

Klaus Vedfelt / Getty Images

40+ Gift Ideas to Help 18-Year-Olds Navigate the World of Adulting

Gift Guides

Kara Birnbaum / TODAY

The Best Beauty Products of 2026, According to Shop TODAY Editors

Shop TODAY Beauty Awards

Gap; Banana Republic Factory; Uniqlo

Sweater Shopping? We Found 100% Merino Wool, Cashmere and Cotton Options, Under $100

Clothing

4d ago

Shop These Businesses for Down Syndrome Awareness Month

October is Down Syndrome Awareness month so TODAY’s Ally Love is spotlighting six incredible small businesses from the National Down Syndrome Society all founded by entrepreneurs who have Down syndrome, including Sweet Heat Jam, Two Fresh Brothers and more. See all their creations!

4d ago

Check Out These Beauty Deals From Amazon’s Newest Sales Event

From skin care and makeup to hair tools and more, Shop TODAY senior editor Julie Ricevuto shares her top picks from Amazon’s holiday beauty event — all on deep discounts!

4d ago

Celeb style

Celebs Looked Like They Were Plucked From A Fairytale at Academy Museum Gala Red Carpet

Consider our jaws dropped.

9d ago

TODAY Bestsellers: Shop These Customer-Loved Products

As the fall season ramps up, there's no better way to get yourself autumn-ready than shopping these customer-loved products starting at just $7! TODAY fashion and lifestyle contributor Chassie Post shares some bestselling items, including Wetkiss knee-high boots, a must-have fitness bundle and more!

12d ago

Pop Culture

Alexander Skarsgard’s See-Through Dress Shoes Are Causing Chaos Across The Internet

The see-through oxfords, from fashion house Saint Laurent, unsurprisingly elicited a range of responses from disgust to extreme lust.

15d ago

Shining a Light on Businesses Supporting Breast Cancer Research

This Breast Cancer Awareness Month, TODAY is celebrating businesses that have made it their mission to support breast cancer research. TODAY contributor and Peloton instructor Ally Love shines a light on "purchases with a purpose," including Laura Geller's Cancer Schmancer Makeup Kit, a limited edition LAE Jewelry collection, cozy Lola blankets and more!