Fix Your Tech Stack and Optimize Budget with a Martech Agency

Designing and managing marketing technology environments tailored to your needs and budget.

Let’s bridge your martech gaps
Gimmonix Dubber Care Align Alpha-Fintech Adwisely Zeeto vodworks Roland berger Payoneer mention me Lumin Agistix YellowHat Tickstar Reface Notiv Care Align Image Image Image Nortia Logistics vodworks Roland berger Payoneer Lifechef Image Image Image Image Image Image Image Image Image Image Image Image Image Image
Gimmonix Dubber Care Align Alpha-Fintech Adwisely Zeeto vodworks Roland berger Payoneer mention me Lumin Agistix YellowHat Tickstar Reface Notiv Care Align Image Image Image Nortia Logistics vodworks Roland berger Payoneer Lifechef Image Image Image Image Image Image Image Image Image Image Image Image Image Image
title, adwisely

Fragmented processes?

  • Increase conversion and deal velocity with automated next best action at every stage.​
  • Align sales and marketing around a single source of truth for every pipeline and revenue metric.​
  • Back efficiency into every setup, from tool costs and licenses, to the leanest way to get what you need.

Give sales & marketing exactly
what they want

Analytics and attribution that make sense

  • Stitch together every click, form fill, and conversation into one view of pipeline and revenue.​
  • Build multi-touch attribution so you can stop arguing about what works and start scaling it.​

HubSpot CRM setup and migrations, done properly

  • Launch HubSpot from day one for clean data, automated handoffs, and full-funnel visibility.​
  • Migrate from tools like Pipedrive or homegrown CRMs without losing data or breaking sales.​
  • Implement lifecycle stages, pipelines, and workflows so sales never chases blind, cold leads.​

Sales–marketing alignment

  • Map your real sales process and translate it into clear triggers, SLAs, and workflows in HubSpot and connected tools.​
  • Define who does what and when: from form fill to first touch to opportunity to closed-won.​
  • Train internal teams on how to work in HubSpot and related tools, adapted to your exact setup.

Automated lead & account scoring

  • Research tech stack and investment data for each account.
  • Replace gut-feel prioritization with a scoring engine that mirrors how your best deals actually close.​

Email automation

  • Set up cold outreach, nurturing, and autoresponder flows across tools like HubSpot, Mailchimp, and ActiveCampaign.​
  • Design journeys with consistent, relevant touchpoints that move deals forward.​

Omnichannel ABM

  • Build and enrich target account lists (TAL) using tools like Apollo, Clay and intent providers such as Bombora.​
  • Orchestrate coordinated email, ads, social, and sales touches around real-time intent signals.​
  • Track account journeys across channels so ABM feels like one conversation, not disconnected noise.​

Unify all tools under one
revenue vision

We integrate, configure, and optimize 70+ tools across your stack.

Diagnose your martech stack

Speed up sales by 2-4x with our martech agency services

CRM audits & optimization

  • CRM audits to find gaps in fields, workflows, and reporting.​
  • Lead management automation to capture, route, and follow up without leaks.​
  • Data hygiene to remove friction, duplicates, and misaligned records.​

ABM tools & campaigns

  • ABM stack audits to spot wasted spend and broken nurture paths.​
  • Audience and intent configuration to make ABM move pipeline.​
  • Targeting and list building to keep the right accounts in focus.​
  • Campaign orchestration to coordinate channels and SLAs across teams.​
  • Performance maintenance to keep reporting, scoring, and dashboards sharp.​

Platform migrations

  • Migration planning to define scope, mapping, and cutover with no surprises.​
  • Automation and reporting recreation to keep teams productive during the switch.​
  • Data cleaning and enrichment to launch the new stack in a healthy state.​

Custom dashboards & reporting layers

  • Revenue dashboards to show MQLs, SQLs, demos, pipeline, and ARR by slice.​
  • Cross-stack reporting layers to unify CRM, MAP, and ABM views.​
  • Actionable insights to highlight next best actions and bottlenecks.​

Platform integration

  • Funnel-wide integrations to connect CRM, MAP, ads, web, and sales tools.​
  • Bi-directional syncs to keep events, fields, and triggers aligned.​
  • Attribution standards to roll every channel into a clear ROI picture.

Advanced lead & account scoring

  • Fit + intent models to mirror how your best leads and accounts convert.​
  • Score activation to push priorities directly into CRM and outreach tools.​
  • Continuous tuning to improve accuracy as new data and deals come in.​

A martech agency that perfects your martech processes

Zeeto Martech Case Study
Case study 1

Scaling demand generation automation with 2x pipeline growth

Zeeto is a self-serve lead generation platform & specific advertising tool that ugenerates a base of highly motivated prospects. Our approach:

  • Launched a demand gen campaign with automated lead capture and nurturing
  • Streamlined sales and marketing processes through full-funnel automation
  • Aligned workflows and performance dashboards for maximum efficiency
View
AI orchestration leader case study
Case study 2

ABM-powered 3.7x pipeline lift

For an AI orchestration leader, 42DM updated the martech backbone for go‑to‑market: an intent‑driven TAL, multi‑market content syndication, and engagement scoring inside HubSpot to turn the solution’s open‑source usage into enterprise, C‑level pipeline.​

  • Built a targeted account list using developer intent and buying‑stage signals, fully modeled in the CRM.

  • Enriched and mapped technical C‑level buyers across US, UK, and DACH.​

  • Launched multi‑market content syndication with tailored nurture flows orchestrated via HubSpot.​

  • Implemented engagement‑based lead and account scoring in HubSpot to auto‑route hot prospects directly to sales.​

Optimize as you grow, from 100+
to 10,000+ prospects

demand generation
Digital start

Build your automation stack right and avoid revenue-draining mistakes.

demand generation
Scale-up

Drive a predictable pipeline, clean reporting, and best-fit lead flow as you grow.

demand generation
Enterprise

Automate complex ABM and multi-channel orchestration, ensuring robust compliance, attribution, and full-funnel ROI.

What attendees say

L

We’ve had a fantastic experience working with 42DM. They successfully implemented our CRM, tailoring it to our specific needs and streamlining our processes. Their custom API integrations saved us time and improved data syncing, making everything run more smoothly. What really impressed us was their inbound marketing expertise. 42DM helped us refine our strategy, generate quality leads, and scale across multiple channels. Their team felt like an extension of ours, always focused on delivering results. 42DM is a full-service digital agency, your one-stop shop for everything you need. Their team is highly professional and delivers top-notch results. We highly recommend them!

S

42DM helped us expand B2B marketing, rebuild CRM capabilities, improve marketing automation, and optimize landing pages, forms, autoresponders, and nurture sequences. Their project management was personal, persistent, and professional, with clear milestones and weekly status meetings. Even through major external challenges, the team continued delivering high-quality work on time. They make a real effort to understand our business, goals, and perspective before recommending solutions.

A

42DM developed a custom Power BI dashboard that brings marketing data and campaign metrics from multiple sources into one place. The team handled the project from start to finish, and the dashboard looks exactly like what we requested. They were efficient, communicative, and easy to work with throughout the engagement. Although implementation is still pending, the functionality already meets our expectations and gives us a strong foundation for centralized reporting.

A

Great work ! Mariia and the team were very comprehensive for our mission and delivered in no time. I recommend 🙂

A

Great team to work with

Martech agency services, tailored to you

B2B specialists
Deep experience across SaaS, tech, platforms, and complex B2B sales cycles, including SMBs and scale-ups migrating into HubSpot-centered stacks.​
Strategy and execution
We don’t just architect flows on slides. We implement, test, and adjust them until they work with your real-world sales process.​
ROI and cost-efficiency
Every solution is designed around measurable outcomes (pipeline, revenue, cost savings) and the most efficient tool mix for your budget.​
Full-funnel partnership
From platform migrations and CRM clean-up to ABM ops, email programs, and reporting, 42DM acts as your ongoing growth-ops partner.​

Want to optimize your tech stack spending? Let’s talk.

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell Chief Revenue Officer at Zeeto
Shayne Cardwell
Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.

Sarah Walker Product Marketing Manager at Lumin
Sarah Walker
Profuct Marketing Manager at Lumin

FAQ

Can your martech agency help us migrate our CRM or marketing automation platform without disrupting ongoing campaigns?
What’s the real ROI from integrating martech agency services, ABM, and automation?
How does your martech agency ensure that sales and marketing are finally aligned?
Can you integrate all our disparate marketing and sales tools to achieve true end-to-end visibility?
What does a typical engagement with the 42DM martech agency look like?
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