Generate more leads, increase sales, and scale your boat dealership

Blackbear is a digital marketing agency built for marine dealers. We handle your website, ads, SEO, and lead follow-up — all on DealerDock, our platform that integrates with your DMS.

Marketing that knows marine

Most agencies run the same playbook for every industry. We only work with boat dealerships and marinas — every tactic is built for your buyer cycle, seasonality, and inventory flow.

One team, one retainer

Website, SEO, paid ads, social, email, graphic design, blog content — all in-house under a single flat monthly fee. No handoffs, no upcharges, no surprise invoices.

Marketing that connects to sales

Most agencies deliver clicks and walk away. We build the bridge between your ads and your sales team — so leads get followed up on and deals actually close.

A marketing agency built for marine dealers — with our own platform included.

Other agencies hand you off to six different vendors. We do it all in-house: website, SEO, ads, social, email, graphic design, and lead follow-up. And because we built DealerDock — a CRM and sales platform that integrates with your DMS (Lightspeed, DockMaster, and others) — our clients get full access included with their retainer.

Your tools don't talk. Ours do.

Lightspeed doesn't know what Podium texted. HubSpot doesn't know what Mailchimp sent. Your website doesn't know who visited yesterday. DealerDock replaces all of it — inventory, CRM, quotes, texting, reviews, email marketing, and marketing automation — and integrates with your DMS so the data you already trust keeps flowing.

See where your tools are leaking leads
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Stop being nickeled and dimed.

One flat monthly fee covers your website, hosting, ads, SEO, content, reviews, email marketing, CRM, texting, and full use of DealerDock. No per-user pricing. No "advanced tier" upsells. No surprise invoices when you want something built. You get the team and the platform — together.

See what you'd save
Website care plans that remove the stress of maintenance and hosting from your daily work routine.

Own your website. Own your data.

Dealer Spike and similar platforms lock you in. You don't own the site, the content, or the customer data — and switching means watching years of SEO evaporate. We build custom WordPress sites that you actually own, with a proper migration strategy that preserves every ranking you've earned.

Get a free migration assessment
GeoGrid Rankings for a local service area or brick-and-mortar business in the Google Local 3 Pack

Included with every retainer

DealerDock — with AI agents that work alongside your sales team.

DealerDock is our own CRM and sales platform, built specifically for boat dealerships and marinas. Inventory, CRM, quotes, text and chat, reviews, marketing automation, and email — all in one place, and all included with your monthly retainer. It integrates with Lightspeed, DockMaster, and the other DMS systems you already use.

And then there's the AI. DealerDock's AI agents are built to supplement your sales team, not replace them — handling the repetitive work that keeps salespeople off the phone with real buyers:

  • Surface leads going cold before they slip away
  • Fill in missing deal info from emails, texts, and calls
  • Draft follow-ups in your team's voice — ready to send
  • Score and route leads so salespeople call the hottest ones first
Learn more about DealerDock →
DealerDock dashboard

The team at Blackbear Media helped us launch our website on time and within budget. They were responsive, meticulously paid attention to every detail, and focused on providing us the exact product that we asked for.

Thomas Calvin
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Creative Learning

WordPress Development
and Maintenance

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Foschi Photography

WordPress Development
and Digital Marketing

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Premier Roofing and Siding

Graphic Design

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JRH Electronics

Brochure design

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Engineered Rain

Logo and graphic design

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Foschi Photography

Landing page design
and lead generation

Latest digital marketing news

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What You Need To Know About Local SEO For Your Boat Dealership

There’s a lot to know and learn when it comes to digital marketing for your boat dealership. You may have heard the term SEO and wondered if that was important for your dealership, and the answer is yes! SEO, specifically local SEO, is incredibly important for boat dealerships. This is […]

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The Importance of Optimizing Your Website for Voice Search Queries

How often do you say or hear someone say “Hey Siri” or “Hey Alexa”? In the digital age, calling upon virtual assistants through voice searches is becoming more and more common. The way we search for information is undergoing a significant transformation, thanks to the rise of voice search technology. […]

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Why You Need To Earn Trust For Your Small Business Through Digital Marketing

When it comes to digital marketing, trust is the ultimate currency. For small businesses, it bridges the gap between a casual website visitor and a loyal, paying customer. When consumers trust your brand, they are more willing to share their data, purchase your products, and recommend you to others. This […]

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Free for marine dealers

See where your current stack is costing you deals.

Book a free Boat Sales Acceleration Session — we'll review your website, tools, and competitors, and show you exactly where leads are leaking. No pitch, just data.

Book Your Free Boat Sales Acceleration Session →