Web and Ecommerce Agency Vancouver
The brain behind better websites and ecommerce.
Once you meet us, you’ll understand why it’s pretty much a no-brainer to work with us.
Certified expertise that supports smarter decisions
Certifications are not just badges on a page. They show that our team understands the platforms, tools, and technical standards behind complex websites, ecommerce systems, and digital workflows.
Deep experience. Smarter delivery.
Strategic leadership
20+ years of combined experience across ecommerce, web strategy, UX, implementation, and digital delivery.
Cross-sector knowledge
Experience supporting B2B, B2C, ecommerce, public-sector, government, education, and service-based organizations.
Proven track record
Co-founded by partners with experience across 500+ web projects, 35+ ecommerce websites, and complex website and ecommerce implementations.
We ask why before we build
Think of us as a curious child who always asks “why”…
A website, ecommerce platform, integration, or feature request is often only part of the bigger picture. We look at the business goal, user experience, internal workflow, content structure, technical constraints, and long-term impact before recommending a path forward.
That is what makes Brain & Code different. We are not here to simply take requirements and execute. We help clients think several steps ahead, reduce risk, and build digital systems that make sense for the people using and managing them.
Our Values
Transparency
Our mandate is to be honest and fully transparent at all times.
Strategy
We always think before we act, putting our best brains forward.
Partnerships
We believe in winning together with our team and our partners.
Fairness
We strive to provide fixed price estimates with no hidden fees.
Bring Us the Challenge
Have a website, ecommerce, or systems problem to solve? We’ll help you think it through, define the right path, and build what actually works.
Leadership Team
Mel Shih
Partner | CEO | Strategist
Mel brings deep experience across UX strategy, digital planning, website projects, ecommerce, and project leadership. As a Certified Usability Analyst from Human Factors International and a PMP-certified project leader, she brings a structured, user-focused approach to complex digital work. Her experience spans 500+ web projects across B2B, B2C, ecommerce, government, education, and public service, with a focus on helping organizations create websites and digital systems that balance user needs, business goals, accessibility, and long-term manageability.
Sergio Taddeo
Partner | COO | Adobe Commerce / Magento Expert
For the past eight years, Sergio has helped more than 100 companies (B2B and B2C) to implement and manage their eCommerce solutions. Throughout the experience, he developed a deep understanding of the eCommerce business process and translating business needs into Magento solutions. Sergio is both a M1 and M2 Certified Solution Specialist. Having collaborated with companies of all sizes, from small shops to one of the biggest B2B Magento implementations ever done in the world, he leverages his experience to bring real value to clients.
Want to join our team?
