Advertising and Measurement

Automate and manage Google Ads campaigns, accounts, and reporting at scale with our programmatic interface.

Automate Google Ads-related activities using JavaScript

Automate and manage campaigns, audiences, and reporting for enterprise media buying in Display & Video 360.

A programmatic interface for Display & Video 360 reporting. Build and run report queries, and download the resulting report file.

Enables bidders to manage their RTB integrations with Google, including endpoints, QPS quotas, pretargeting configurations, and creative submission and status.

Write bidder applications that can communicate with Google using one of the supported RTB protocols.

Enables buyers to manage publisher negotations, auction packages, and client access.

Build applications to efficiently manage large or complex trafficking, reporting, and attribution workflows for Campaign Manager 360.

Enables management of Google Tag Manager configuration data, including accounts, containers, tags, triggers, variables, and user permissions.

Provides solutions like gtag.js and Google Tag Manager for deploying and managing the Google tag across your websites to power advertising and measurement.

Send audience and conversion data to multiple Google advertising products with a single call. Get access to confidential matching and encryption.

Access and manage your Google Analytics data for custom reporting, analysis, and automation.

Enables custom, privacy-safe analysis by joining your first-party data with Google event-level ad data within BigQuery to unlock insights and optimize campaigns.

An open-source Marketing Mix Modeling (MMM) library by Google for building advanced models to solve measurement challenges and optimize marketing ROI.

Access and manage Google Marketing Platform configuration data, including organization links with Google Analytics accounts and property service levels.

Integrate Google ads from AdMob into your Android, iOS, Unity, and Flutter applications to monetize your content.

Android | iOS | Unity | Flutter

Enables monetization of Android, iOS, Unity, and Flutter apps with ads.

Android | iOS | Unity | Flutter

Enables publishers to programmatically access AdMob account information, generate performance reports, and manage entities like apps, ad units, and mediation.

Provides methods for managing ad inventory, creating orders, pulling reports, and more.

REST | SOAP

An ad tagging library for Google Ad Manager publishers to dynamically build ad requests and display ads on web pages.

Earn revenue by displaying relevant and engaging ads on your websites, mobile sites, and site search results.

A suite of SDKs for websites and apps to request and display multimedia ads, supporting both client-side and Dynamic Ad Insertion.

HTML5 | Android | iOS | tvOS

Stitches video content and ads into a single stream, independent of page or app.

HTML5 | Android | iOS | tvOS | Chromecast | Roku | DAI Full Service API | DAI Pod Serving API