Blog

IT owns the pipes. HR decides what flows through them

Nearly one in five people have lost a message that mattered to them. New research on 2,000 adults explores what we save, what vanishes, and why email endures.

Millennials lead B2B buying now, and they hold email to the highest standard

Millennials and Gen Z now dominate B2B buying, and few generations scrutinize email as closely as Millennials. Here's why that has real commercial consequences.

In two years, Gen Z went from AI's biggest skeptics to its heaviest users

In 2024, Gen Z was the most wary of AI in email. By 2026, they're the least likely to avoid it. New Exclaimer research on how fast communication norms shift.

How different generations use email at work

Baby Boomers keep emails. Gen Z lose them. Millennials email for job applications more than anyone else. Here's what the data says about how each generation actually uses email.

People judge your emails in seconds, before they've read a word

People judge a business email in seconds, on signals you control. New research on 2,000 adults reveals what makes yours trusted, and how to get it right.

AI made everyone sound professional. Here's what still proves you're real.

More than half of us now use AI to write, just as 41% of people question whether a message is genuine. Here's why the signals of a real sender matter more.

We're losing the messages that matter most

Nearly one in five people have lost a message that mattered to them. New research on 2,000 adults explores what we save, what vanishes, and why email endures.

UK vs U.S. email communication preferences: Why Brits choose email over phone

Exclaimer's When It Matters research, which surveyed 2,000 adults across the UK and U.S., found that in the UK, email carries institutional weight it simply doesn't have in the same way on the other side of the Atlantic. For organizations managing email across both markets, that difference has direct implications for how professional and consistent those emails need to be.