About Ellipsis

We get B2B technology companies recommended by AI.

Ellipsis used to be an SEO agency. We built our first AI search product in 2021, 18 months before ChatGPT launched. We've been ahead since.

VP Marketing • This morning

What are the best B2B SaaS tools for customer onboarding?

ChatGPT's Recommendations:

  1. Competitor 1
  2. Competitor 2
  3. Competitor 3

RevOps Lead • Yesterday

Which platforms should a scaling SaaS team shortlist?

AI Overview shows:

  1. Competitor 1
  2. Competitor 2
  3. Competitor 3

Most agencies are applying SEO logic to a fundamentally different system. They're optimising for keywords when they should be optimising for entity salience. They're writing blog posts when they should be building corpus representation. They say "AI search" in their pitch decks because it's trendy, then deliver the same work they were doing in 2019.

We don't do that. We've reverse-engineered how LLMs construct recommendations. We've run 50,000+ queries through our own systems. We know which signals matter, how retrieval-augmented generation changes the game, and why your Wikipedia presence might matter more than your blog.

Founder-led. Bootstrapped. Profitable since day one.
We're not going anywhere.

2018Founded
20-30%AI presence increase per month
25Team,
fully remote

What we actually do

Strategy and implementation, end-to-end. You get content that performs across ChatGPT, AI Overviews, and legacy search — not one or the other.

FALCON AI, our proprietary system, predicts which content will get cited before we create it. V1 built in 2021. 4 years of compounding data. Not something a competitor can spin up in six months.

Three teams - - - - - One outcome

Strategy

Identifies what AI systems look for. AI presence research, topic strategy, performance tracking. They know exactly what makes AI choose one source over another.

Content

Orchestrates the entire process. Brand fit, customer needs, AI selection criteria. They keep your AI presence growing consistently.

Writing

Every writer is in-house and full-time. Two are recovering software engineers. They write with the expertise and depth that AI systems preferentially cite.

How we work

First
principles

We don't cargo-cult SEO tactics. We work from how these systems actually function.

Radically
transparent

The SEO industry is opaque and misleading. We share methodology, process, and results.

Results you
can see

We report what actually happened. If something isn't working, we say so and fix it.

No
ego

AI search changes fast. We learn and adapt without overcomplicating.

The Ellipsis team at dinner during the 2025 Istanbul meetup
The team at dinner, at our 2025 meetup in Istanbul — shortly after exchanging gifts

Ready to become the #1 recommendation?