Making tech feeltechnology feel human.

Product designer. UX. Brand. Co-founder. 15+ years of it, now faster than ever.

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Ostrich

Two sides, one conversation

The viewing flow is the marketplace's core interaction, and it ran on manual ops work that couldn't scale. We rebuilt it self-serve for buyers, sellers, and ops.

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EDITED

Honest about the model

The product-matching feature customers didn’t trust had almost no usage. The design problem was shipping something useful without waiting for the model to mature.

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Hoop Industries ltd.

Book and pay, as simple as child’s play

Families could find activities on Hoop but not book them. The flow had to work for both sides of a busy marketplace.

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How something looks changes whether people trust it, understand it, enjoy using it. But aesthetics is often the last thing considered and the first thing cut, because it's hard to measure. That doesn't make it less real. It makes it harder to defend, and more worth defending.
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Looking for my next role as a Staff product designer in London.

Referrals and introductions especially welcome.

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