Build the Agency of the Future

Britney Muller, AI Educator & Founder of Orange Labs, has worked with AI and machine learning for over a decade; leading projects like the launch of BLOOM, the largest open-source multilingual LLM, featured in the Washington Post and New York Times. 

Drawing from her experience as Marketing Manager at Hugging Face and Senior SEO Scientist at Moz, she cuts through AI hype to show marketers exactly how to use AI in their daily work. 

She teaches professionals practical AI workflows that create immediate productivity gains, earning her course a 9.9/10 rating. Expect real-world applications & actionable takeaways that deliver results, not theory.

Dale Bertrand is a marketer and the founder of Fire&Spark, an SEO and content marketing agency. He has two decades of experience in AI and marketing, drawing on his graduate work in artificial intelligence at Brown University’s Laboratory for Engineering Man/Machine Systems.

At Fire&Spark, Dale deployed AI technology to make operational improvements. Now, he consults with marketers and businesses to help them integrate AI into their strategies and develop new capabilities.

He holds a BS and MS in Electrical Engineering from Brown University with a focus on AI and computer engineering. Dale worked on a team of engineers who designed and built a 5,832-processor supercomputer for the NSA.

Dale was an Entrepreneur in Residence at the Harvard Alumni Entrepreneurship Program, and he speaks at marketing conferences such as SXSW, AI Summit West, Content Tech and the MIT Enterprise Forum.

Andy Crestodina is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy’s provided guidance to 1000+ businesses. He’s written hundreds of articles on content strategy, SEO, GA4, AI and visitor psychology. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy is a founding member of Google Marketing AI Industry Council; repeat speaker at MAICON, the Marketing AI Conference; instructor for the full-day Marketing AI workshop at the Marketing Profs B2B Forum; and author of dozens of articles on AI with 1M+ readers.

Ronik Patel has a strong background in entrepreneurship, digital services, and AI-led business transformation. He founded UnlimitedWP, a white-label WordPress agency built for digital agencies, which was later acquired by E2M. Having spent more than 8 years in the agency ecosystem and over 15 years living and working in the US, Ronik brings a practical understanding of how agencies operate, scale, and adapt to change.

At E2M, Ronik is helping lead the company’s internal AI adoption efforts across service teams. His work focuses on how AI can be used inside agency operations to improve delivery speed, reduce manual work, increase team efficiency, and rethink the way service businesses create value.

Alongside his role at E2M, Ronik is also the CEO of Weam.ai, an open-source AI platform built for teams. At Vistara, his talk will draw from real internal experiments and lessons from E2M’s AI adoption journey, sharing what is working, what is still challenging, and how agencies can start applying AI in a practical way inside their own teams.

As COO of E2M Solutions, Khushbu Doshi focuses on delivering a world-class partner experience for agencies. By systematically implementing advanced AI automation, she drove a 20% productivity increase across E2M’s operations — and is now helping other businesses achieve similar results.

Vishal Mahida is the Director of SEO at E2M Solutions and a leading voice in AI + SEO. Over the past seven years, he has helped more than 200+ SEO agencies scale their service delivery and has worked on 10,000+ websites, navigating every major Google update along the way.

Vishal leads a high-performance team of 35+ SEO specialists and 10+ PPC experts, driving results for agencies that rely on E2M as their white-label growth engine.

Brent Weaver is a host of Vistara and CEO of E2M, a white-label partner helping agencies scale WordPress, eCommerce, SEO, and AI services. He’s passionate about helping agencies grow through practical innovation and smart use of AI.

Session: Agentic Case Study

Lauryn Warnick is a brand strategist and verbal identity expert who helps B2B leaders own their make-or-break moments. As Founder & CEO of Villain Branding, she leads a senior-only collective that transforms complexity into clear, market-moving narratives — delivering brand systems that drive measurable growth with Tier 1 strategy at startup speed. She’s led global rebrands, advised Fortune 50 innovators, and served as VP of Marketing for high-growth tech startups, bringing enterprise rigor and startup agility to every engagement. Past and current clients include Google, Disney, Adobe, General Assembly, IDC, Sitecore, PwC and Spencer Stuart.

Jason Swenk is the agency advisor & coach that guides marketing agencies through a proven framework for growing their agency faster. Jason has literally written the book for growing an agency from nothing to two 8 figure agencies.  He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency. Jason currently hosts the Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now.

Session: Agency Show and Tell – The Future of Content Creation in an AI-Fueled World.

Kevin has led the content division at E2M Solutions since 2016. As a professional writer both before and after the AI boom, Kevin has been instrumental in the push to develop Razorcopy, E2M’s all-inclusive AI-assisted content software. He can tell you firsthand that the demand for A-level content is higher than ever, but the production process is in an exciting state of revolution – and E2M is leading the way.

Session: Agency Show and Tell.

Peter is the founder of AdeptPlus, a digital marketing agency serving environmental contractors. Peter leads the Internal Software Team of full-time AI developers.

Session: Agentic Case Study

Bryon McCartney brings a unique perspective to business, branding, and marketing for architecture firms as the CEO of Archmark, a leading business coaching, branding, and marketing firm working exclusively with firms worldwide.

Bryon’s journey spans more than 35 years, from pioneering internet strategies for brands like Calvin Klein and Lipton Foods at Unilever, to serving as COO and Creative Director of WIRZ Interactive, Switzerland’s largest web agency, managing campaigns for Credit Suisse, General Motors Europe, and many others.

Since 2002, Bryon has been involved in the founding and leadership of six successful creative service firms, five of them with his wife, Kellie. In 2016, they realized that the architecture industry was facing its biggest threat: becoming invisible.

Since then, Archmark has served architects across six continents, helping established firms transition from lookalike or invisible commodities to sought-after authorities.

Bryon and his team have analyzed more than 10,000 architecture firm websites and helped more than 5,000 firm owners through training, coaching, and agency services.

Derrick Castro is a builder of brands, businesses, and leaders. As Co-founder and COO of Overlap, a digital marketing agency celebrating 10 years of award-winning innovation, he fuses digital strategy, smart design, and elite execution to create
marketing that moves the needle and the soul. Under his leadership, Overlap has earned top honors for both creativity and measurable results by the American
Advertising Federation and AZIMA.

Over his 20-year career, Derrick has worn many hats: founder, executive, strategist, and community builder. He started by launching a successful sales and
marketing company with The Arizona Republic, then became one of the youngest executives at Verizon Wireless, earning national recognition for performance and leadership.

But Derrick’s impact goes far beyond corporate accolades. He co-founded AZ Kidz Experience, raising over $250,000 for Phoenix Children’s Foundation and
bringing meaningful moments to families in need. Today, he guides high capacity leaders through personal and professional transformation helping them lead from peace, not pressure.

Jonathan helps agencies understand and apply AI in practical ways. He focuses on how agency owners can turn AI into repeatable systems and services.

Mike works at the intersection of SEO, data, and AI. His sessions focus on how agencies can use AI responsibly and effectively across search, content, and strategy.

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 7 books, advised 1,300+ firms, and keynoted conferences in 30+ countries. His work has been discussed in the Wall Street Journal, Fast Company, Forbes, USA Today, BusinessWeek, CBS News, Newsweek, AdWeek, and Inc. Magazine. He lives in Nashville, TN. His three most recent books are at The Business of Expertise, Secret Tradecraft of Elite Advisors, and Selling Your Professional Service Firm. His work has also been featured in the NY Times, where he was recently referred to as “the expert’s expert”. He co-hosts the most listened to podcast in the creative services field (2Bobs).