Stop predatory OTAs from stealing your direct bookings
Detect, monitor, and defend against third-party sites bidding on your brand, misleading guests, and diverting bookings away from your official website.
9
Predatory OTAs compete for your hotel’s name on average
8%
Direct bookings are lost to third-party booking sites
75%
Branded searches show competing OTA ads
Your official website should be the first thing guests see
Predatory OTAs advertise on your hotel's name and often appear above your official website, competing for bookings from travelers already searching for your property.
Protect your direct bookings, automatically
Help more travelers find your official website. Operto ONE continuously protects your search visibility from sites like GuestReservations.com, ReservationDesk.com, and other third-party booking sites while working quietly in the background. No dashboards. No agencies. No campaign management.
See who's competing for your direct bookings
Automatically monitor Google Search to identify predatory OTAs bidding on your hotel name, including sites like GuestReservations.com, Reservations.com, and other third-party booking sites. See who's competing for your direct bookings and how visible they are in search.
Fight back against misleading OTA ads
Misleading OTA advertisements that may violate Google's advertising policies are automatically identified and reported. As competing ads are removed, your branded search campaigns become more efficient, helping reduce advertising costs while protecting more direct bookings.
Less work. better results.
You stay in control while AI does all the work
Understand the cost of predatory OTAs
Predatory OTAs can quietly erode your revenue by intercepting guests who intended to book directly. Use this calculator to understand the potential financial impact on your property and the value of protecting more direct bookings.
- Estimate your annual OTA commission leakage
- Calculate the value of recovering direct bookings
- Explore your potential ROI with Operto ONE
Learn more about hotel brand protection
Every hotel invests in earning a traveler's decision. This collection explores what happens after that decision is made, and how hotels can protect the guest intent they've worked so hard to earn.
Understanding the Problem
The conversation around direct bookings has traditionally focused on creating more demand. Hotel Brand Hijacking doesn’t replace that conversation—it reframes it.
The Booking Journey
Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.
Protecting Guest Intent
New Marketing AI Agent capability detects affiliates targeting hotel brand searches and helps reclaim lost direct demand.
AI & Hotel Discovery
Generative Engine Optimization is reshaping how guests discover boutique hotels. Learn how to get your hotel recommended by AI and win bookings before the click.
See who's advertising on your hotel's name.
We'll analyze your hotel's branded search activity and deliver a personalized report showing who's competing for your direct bookings. You'll see:
- Third-party booking sites advertising on your hotel name
- Screenshots of real branded search results
- Estimated commission leakage by property
- Which OTAs are targeting your brand most aggressively
