Independent Measurement Built for Podcast & Audio Advertising

Measure every conversion, verify every placement, and prove ROI in real time across podcast, streaming, CTV, and radio.

Trusted by the Largest Brands, Agencies, and Publishers

The Marketing Intelligence Engine for Podcast Advertising

A one-stop solution to help advertisers, agencies, and publishers measure, improve, and scale performance at every stage in the funnel.

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Streaming

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Display

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Podcast ~ Streaming ~ YouTube ~ CTV ~ Display ~ In-App ~ Radio ~ Video ~

PIXEL-BASED ATTRIBUTION

Attribute every ad-exposed conversion in real time — independently verified & IAB-certified.

Capture the full consumer journey with pixels & first-party data

Accurately attribute ad-exposed conversions in real-time, just like digital channels.

Tangible insights you can act on

Supported across podcast, streaming, radio, CTV, and video. Attribute accurately with the only 3rd-party, IAB-Certified attribution provider.

Conversion lift & incrementality testing

Measure the true impact of your advertising, from the conversion lift of specific campaigns to incremental revenue podcasting drives as a whole.

Real-time, multi-touch reporting

From listen to purchase, get full-funnel, real-time, and multi-touch attribution.

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VERIFICATION

18% of podcast ads have make-good-worthy errors. Catch them before they impact performance.

Get visibility into every placement, ad read, and impression

Don’t let costly mistakes that impact performance go uncaught. We auto-check ads across 18+ common issues to make sure your ads are placed to maximize ROI.

Automated, real-time airchecks

Never manually review airchecks again with AI-driven automation. Proactively read, listen, and report.

Issue alerts across delivery, placement, and copy

Find mistakes before they impact performance. Get alerts on ad errors across 18+ issue flags.

Verify every impression

Never maintain a separate campaign calendar. Never worry about exact drop dates. Never upload another CSV again.

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AUTOMATED REPORTING

Save 10+ hours every week with automated reporting.

Ingest and manage all your campaigns at the push of a button

Save time, make better decisions, and scale faster with centralized real-time reporting in the palm of your hands.

IAB-Certified, 3rd-party download counts

Real-time airchecks & analytics

Automated campaign ingestion

Flexible, adjustable, & exportable reports

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INCREMENTALITY TESTING

See true incremental lift in one click.

Quantify incremental lift & scale

Run incrementality tests at the push of a button! Better understand the true incremental lift advertising has on your bottom line. Optimize based on the shows and campaigns that drive net new customers.

Measure direct conversion lift

Understand how ads are driving net new customers

See which shows deliver the greatest incremental ROI

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DISCOVERY & COMPETITIVE INTEL

Make informed buying decisions.

The single source of truth for your choice of podcast buys

Our suite of research and discovery tools offers unparalleled insights, enabling you to meticulously tailor your advertising campaigns for maximum reach and impact.

Details on +25K shows

Show demographics & strategic ad placement insights

Historical data on ad loads, renewal rates, & more

Competitive intelligence & advertiser spend trends

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CAMPAIGN PLANNING

Create data-backed plans that need no defence.

Take the guesswork out of planning

Quantify the impact of your planned campaigns with research and discovery tools built to help you scale and pitch with confidence.

Analyze net new reach for planned shows

Calibrate for maximizing net new listeners or retarget to existing listeners

Measure audience overlap across planned or upcoming shows

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Fast. Accessible. Built to Scale.

Put an end to the spreadsheet jungle

ONE CENTRALIZED DASHBOARD

Data that doesn’t slow you down

Dedicated customer & technical support

Hand holding from launch to scale

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How We Measure Up

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FAQs About Podscribe

How much does Podscribe cost?

Podscribe uses a progressive, usage-based pricing model for measurement and verification, so you only pay for the impressions you use, with no minimum commitments. For example, the first 2 million podcast impressions in a month are billed at $1.50 CPM, the next 3 million at $1.35 CPM, and so on. Streaming, CTV, in-app, and display impressions have separate tiers. There’s also a $250 monthly platform fee to keep your account active.

Because every advertiser’s goals differ, Podscribe typically provides a custom quote to match business size and media mix. Learn more about Podscribe’s pricing.

Does Podscribe use AI in its podcast advertising measurement?

Yes, AI and machine learning power Podscribe’s transcription, airchecks, and verification. Automated speech recognition converts podcast content into transcripts, then 18+ checks validate ad placement, duration, and talking points. This automation gives advertisers transparency without manual review, ensuring ads run as promised and measurement data is trustworthy.

What are Podscribe’s podcast rankings, and how are they created?

Podscribe publishes monthly rankings of top podcasts, publishers, and advertisers using real-time measurement data. These rankers track metrics like ad frequency, spend estimates, and audio reach etc., giving the industry a transparent view of who is buying and where. Rankings help advertisers benchmark performance, spot competitive trends, and discover new opportunities in podcasting.

How does Podscribe help advertisers measure podcast ads?

Podscribe tracks exposure to conversion at the household level, attributing website visits and purchases back to podcast ads even without a click. It then layers incrementality testing to prove which conversions were truly caused by the ad. Advertisers also benefit from verification reports that confirm ads ran as planned, giving a complete view of ROI.

How is Podscribe different from other podcast attribution platforms like Podsights, Claritas and Magellan AI?

Podsights and Chartable no longer exist in their original independent forms, as both were acquired and absorbed into larger companies. Podscribe, on the other hand, remains fully independent, ensuring unbiased attribution across publishers, networks, and audio formats.

Compared to Claritas, Magellan AI, and other attribution tools, Podscribe combines deeper analytics with faster innovation, rolling out updates quickly in response to customer needs. We also offer incrementality testing to track true ad-driven conversions, along with automated aircheck verification to confirm ads run as intended.

With real-time dashboards spanning podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio, Podscribe delivers a comprehensive, cross-format view of performance that advertisers, agencies, and publishers can trust.