An Adaptive Online MBA Built for a Future That Won’t Hold Still
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The MBA Pro+ at a Glance
Affordable & Flexible Tuition
Total program tuition is $10,000, with a flexible pay-as-you-go model in which you pay for each course as you take it. This approach keeps debt low and makes a fully accredited MBA accessible without federal financial aid.
Credits & Curriculum
The MBA Pro+ consists of 12 asynchronous courses totaling 36 credits. The curriculum combines required core courses with elective options, building the leadership capability, strategic thinking and cross-functional fluency needed to thrive in modern business environments.
Start Dates & Pace
New classes begin every month, giving you the flexibility to start the program when you’re ready. You can take one course at a time, with the option of taking two courses simultaneously after completing the fourth course. Finish the program in nine to 24 months, depending on your pace.
Learning Model
Expert faculty and learning designers shape every course to the highest academic standards. Rather than bolting AI on top, the MBA Pro+ weaves it into the learning itself, so you receive adaptive feedback that responds to where you are and human guidance that responds to who you are. Every course follows the Think → Do → Create cycle, moving you from concept to applied practice to professional-quality work that builds into a portfolio you carry forward.
Accreditation & University Credentials
San Francisco Bay University is a WASC-accredited, nonprofit institution. The MBA Pro+ reflects both academic excellence and real-world innovation, informed by faculty with experience across technology, global business and applied leadership.
Why Our 100% Online MBA Is Different
The MBA Pro+ delivers an affordable, future-ready degree that fits working professionals’ lives without sacrificing academic rigor. But the real difference is in the design. Every element — from coursework and feedback loops to peer and faculty relationships — is built intentionally, so that our online learning is as effective as the best in-person experiences.
Human-Centered Design
The MBA Pro+ prioritizes your professional goals and growth. From coursework to faculty mentorship, every component is designed to cultivate the emotional intelligence, cultural competence, critical inquiry and tech agility skills you need to lead with impact in a changing world.
Co-Intelligent Design
As you move through the MBA Pro+, AI responds to your progress, drawing on faculty expertise and learning science to deliver personalized feedback and adaptive support. You’ll work with AI as a strategic thinking partner, developing a capability your employers will increasingly expect and that most of your peers won’t possess.
Relational From the Start
While many online programs integrate AI at the expense of human connection, the MBA Pro+ takes the opposite approach. You will build authentic relationships with peers, mentors and professional networks within the learning environment — not as an afterthought, but as a foundational element of every course.
Deliberate Practice for the Future of Work
Rather than testing memorization, every course challenges you to apply frameworks to real-world business problems, iterate on feedback and produce professional-quality work. In the process, you’ll build a comprehensive portfolio of applied deliverables.
Why Our 100% Online MBA Is Different
The MBA Pro+ delivers an affordable, future-ready degree that fits working professionals’ lives without sacrificing academic rigor. But the real difference is in the design. Every element — from coursework and feedback loops to peer and faculty relationships — is built intentionally, so that our online learning is as effective as the best in-person experiences.
How the MBA Pro+ Works
Your path to an MBA is straightforward. How you grow along the way is anything but.
- Apply online by submitting your application and required materials.
- Choose a monthly start date that fits your schedule.
- Learn through faculty-developed coursework and a co-intelligent learning environment that adapts to your progress.
- Complete 12 core courses (36 credits) and graduate with a WASC-accredited MBA from San Francisco Bay University.
Be Part of the First MBA Pro+ Class
A new kind of Online MBA is available at San Francisco Bay University.
Designed for ambitious professionals seeking a high-caliber, future-focused business education, enrollment for the MBA Pro+ is open.
Request InfoA Foundation of Rigor and Expertise
The MBA Pro+ combines academic depth with hands-on practice. Rather than a “set it and forget it” curriculum, our faculty actively shape the learning experience as you move through it.
Johnathan Mun, Ph.D.
With 25 years of industry and academic experience, Dr. Johnathan Mun has taught MBA, M.S. and Ph.D. programs in 10 countries and authored 30 books and 150 academic articles. He holds 13 patents, has consulted for over 50 multinational firms, developed 10 software applications and founded three companies. His research focuses on financial analytics, quantitative methods, data science, AI/ML and more.
Course Lead for Financial Management (FIN501), Managerial Economics (ECON588)
Cassondra Smith, Ph.D.
Dr. Cassondra Smith brings over 20 years of business experience and 15 years of teaching across primary and higher education. Her background and expertise span business management, marketing, project and supply chain management, finance, consumer behavior and cost accounting, with research focused on consumerism, marketing analytics and the economic impact of inconsistent U.S. apparel sizing standards.
Course Lead for Strategic Marketing (MKT541), Consumer and Buyer Behavior (MKT550)
Mitchell Gurick, Ph.D.
With expertise in human resource management, leadership development and organizational change, Dr. Mitchell Gurick blends experience from higher education and global tech to connect theory with real-world application to support student learning and professional growth.
Course Lead for Management and Leadership in AI (AI501)
Nicole Goldberg, Ph.D.
Dr. Nicole Dillon Goldberg is a scholar-practitioner specializing in organizational change, leadership and AI adoption. She holds a Ph.D. in Organizational Development and Leadership from the University of Arizona, where her research focused on leadership strategies for fostering resilience during AI-enhanced transformations.
Johnathan Mun, Ph.D.
With 25 years of industry and academic experience, Dr. Johnathan Mun has taught MBA, M.S. and Ph.D. programs in 10 countries and authored 30 books and 150 academic articles. He holds 13 patents, has consulted for over 50 multinational firms, developed 10 software applications and founded three companies. His research focuses on financial analytics, quantitative methods, data science, AI/ML and more.
Course Lead for Financial Management (FIN501), Managerial Economics (ECON588)
Cassondra Smith, Ph.D.
Dr. Cassondra Smith brings over 20 years of business experience and 15 years of teaching across primary and higher education. Her background and expertise span business management, marketing, project and supply chain management, finance, consumer behavior and cost accounting, with research focused on consumerism, marketing analytics and the economic impact of inconsistent U.S. apparel sizing standards.
Course Lead for Strategic Marketing (MKT541), Consumer and Buyer Behavior (MKT550)
Mitchell Gurick, Ph.D.
With expertise in human resource management, leadership development and organizational change, Dr. Mitchell Gurick blends experience from higher education and global tech to connect theory with real-world application to support student learning and professional growth.
Course Lead for Management and Leadership in AI (AI501)
Nicole Goldberg, Ph.D.
Dr. Nicole Dillon Goldberg is a scholar-practitioner specializing in organizational change, leadership and AI adoption. She holds a Ph.D. in Organizational Development and Leadership from the University of Arizona, where her research focused on leadership strategies for fostering resilience during AI-enhanced transformations.
An Accredited Online MBA From a University You Can Trust
Check if Our Program Is Available in Your State
MBA Pro+ is currently authorized to enroll students residing in certain states. To see if we are authorized in your state, please expand the list below:
- Arizona
- California
- Colorado
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts*
- Michigan
- Mississippi
- Missouri
- Nebraska
- New Hampshire
- New Jersey
- Ohio
- Pennsylvania
- South Carolina
- South Dakota
- Tennessee
- Texas
- Vermont
- Washington
- West Virginia
If you reside in a state not listed, you cannot enroll in the MBA Pro+ at this time. However, we are actively pursuing authorization in additional states. For the most up-to-date information, please refer to SFBU’s official state authorization disclosures.
Interested in our program? Submit your information and we’ll notify you as soon as we’re authorized to enroll students in your state.
*Massachusetts authorization is subject to change based on pending legislation.
