
While numerous markets have been impacted in some shape or form due to the current state of the world, many are seeing the potential for technology to fill the gaps created. As a result, there is a renewed hope among organizations and individuals who are seeking to grasp the opportunity in creating and using new technologies that may revolutionize how we exist in the world. While some organizations are seeing the opportunity to make a profit, individuals are seeing how technology can assist in realizing their dreams on their terms. Those within the writing fraternity are experiencing a major shift in the way they interact with their potential customers and publishing companies. This is a shift that has been happening for many years however, with the pandemic skyrocketing unemployment rates many established and budding authors are relishing the opportunity they now have to get back in touch with reading and writing.
J.K. Pascall, a self-published Trinidad and Tobago author have reaped the many benefits of being self-sufficient in his profession and is seeking to find new and better ways to use technology in developing and promoting writers in the Caribbean region. His quest has been fueled by a world that is seeking to remain connected despite perilous times.

How It Started
J.K. Pascall’s writing journey began five years ago with a frustration that was ignited by a lack of platforms in Trinidad and Tobago for budding authors. Being self-sufficient by nature he decided to solve this issue by starting a writing group in his community of origin in south Trinidad. Through this outlet, he was able to express his many thoughts in his writing. This expression of thought culminated with the creation of numerous published physical and digital books over the years that followed. These writings were inspired by an insatiable desire to create a voice for himself and others within the writing world.
Technology has allowed anyone to publish
Though writers like everyone today have been restricted in a physical sense, technology has still allowed them to be out and about virtually. Whether this may have been through communicating with their customers, publishing companies, or creating an online presence, writers have been navigating their field with relative ease despite a lack of physical contact. This in turn has caused what may be termed a ‘writing boom’ where many new authors and aspiring writers have decided to throw their hands within this new realm of opportunity.
As an established author, J.K. Pascal is seeing how the technology is bridging the gap especially for new authors trying to get their work seen. There is an empowered sense developing within the literary world and even persons outside of it are beginning to see how they can leverage the opportunities within this world through the use of technology. The technology is creating a scenario where the writer can easily market and showcase their work while the major gatekeepers within large organizations are forced to take notice because despite having a great influence on what the world consumes, they have also been restricted by current circumstances.
It’s all about distribution and awareness
One can dedicate one’s time trying to get their writing in before a winning reader or one can simply turn this dedication towards finding a niche market that supports one’s work. Additionally, one can write from his perspective the greatest work of fiction ever written but it may never sell because the work has no audience that will buy it. It is understandable why most writers or content creators may shy away from the marketing or business aspect of creativity. It can be quite draining, especially if the creator discovers that they signed a bad deal that is almost impossible to get out of. However, with large user-friendly platforms like BookBub, Good Reads, and a host of online book clubs that have sprung up in the last two years J.K. Pascall believes that these platforms are continuously bringing the consumer and the big corporations closer together.
Through these platforms, it is becoming increasingly easier for the independent writer to be discovered. As a result, a new synergy is developing between the entertainment industry and the Indie Community. In the film and streaming industries today, it is not uncommon to see an Indie writer’s story make it to Netflix or Amazons’ catalog. There is new hope among writers, especially those upcoming to be able to access this bigger dream.
An opportunity to Teach

It can be argued that every writer is a great teacher. Each writer has an unofficial responsibility to educate the masses whether this is through fact or fiction. Your book will either end up in a school or the hands of a student. This is a fact that no writer can escape. J.K. Pascall values the importance of using technology in education as a platform to create stories that are more specific to the Caribbean setting, especially those that are related to his country. For him, creating more relatable stories can inspire an individual to take up more of an interest in reading.
In his latest novel, ‘Evolutions Edge’ the lives of various characters are connected in ways one may not anticipate. On first encountering this story the reader may assume that it takes place in a land that is far away from Caribbean customs. However, though this story explores various beings in galaxies far and wide it eventually finds its’ way back to the Island of Trinidad and Tobago where a connection is made between these characters and otherworldly beings. Within each of his stories, there is a message and an opportunity for the reader to engage while making decisions on which character they empathize with the most. He is a writer that is enthusiastic to see how a his stories can be enhanced through the use of Technology, especially in the form of Interactive Fiction.
What some may fear
With technology, there is always the fear that one may become too reliant on it especially when it comes to creating content online. Some in the writing field may be of the view that the technology is diminishing the quality of the writing because writers today due to the numerous platforms that are available are more focused on getting their work out as quickly as possible. Today we see many applications that can be used to auto-correct documents while making suggestions on better terms and expressions that can be used to enhance ones writing. However, J.K. Pascall is not worried about writers using technology to aid in their creative process. He believes that technology creates the opportunity for budding writers to raise their game within the writing world. Though these applications may appear to be giving the amateur writer an unfair advantage, they are also there to help them get better at what they do. He believes that over time this would only build confidence thus creating better writers in the future.
Another fear one may have, especially as a new writer is the market becoming overpopulated with other writers one may have to compete with. J.K. Pascall believes that the new writer has nothing to fear in this regard. He believes that as a writer, one will always have competitors but technology provides an extra range where one does not have to compete. Technology has transported competitions and book fairs to the virtual realm and there are so many ways that a writer can put their work out there. As a result, more services are being created for small writers. So, the new writer has nothing to fear, they just need to put themselves out there.
The guy himself
Having the privilege to work with this author in the past one may be tempted to simply describe him as a deep thinker. However, his existence in the writing world is necessary and relevant to the current times. He represents the shift in thought on what topics a writer from the Caribbean can explore. He explores his world and everything around it while pushing the readers’ mind toward the edge of reality and beyond always remembering to bring them right back to the ground again. His train of thought blends almost identically with the innovations that are happening in the world around us and there is no doubt that he will have a major input in Caribbean innovation in educational reading and writing moving forward. His work is definitely at the top of my current reading list and I think they should be at the top of yours as well.

To support this author, visit the links below.
Evolutions Edge: Tribal Awakening Series
Dialogue: From Mind’s Heart to Yours














