SEO, PPC, social media and AI search news for digital marketers
AI search rewards repeatable marketing loops more than isolated content campaigns, because engines pull from many different sources before generating answers. Brands that connect SEO, social, reviews, communities, video and…
Google Search Console Can Now Track Your Instagram, TikTok, X and YouTube Content in Search
By Payel DuttaGoogle Search Console now supports Instagram, TikTok, X and YouTube as platform properties, giving creators query-level data on social content that appears in Google Search. The feature is available even…
A comparison keyword strategy shared on X reportedly generated more than 3,400 clicks and 46,500 impressions in three months, with an average Google position of 6.8. Comparison searches often sit…
AI search is making weak SEO operations harder to hide. Sites now need reliable monitoring, clean structure and regular content updates, not just more articles. As AI Overviews and LLM-powered…
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Guide
Practical guides for smarter digital marketing.
View AllMost GEO advice focuses on AI outputs marketers cannot directly control. The more realistic work sits in two areas: making content retrievable and building stronger brand associations across trusted sources.…
Sarvesh Shrivastava argues that many SEO teams are getting weak AI output not because the model is limited, but because they start with thin context and no repeatable setup. His…
Brodie Clark says Microsoft Merchant Center product feeds are no longer just a secondary channel for Bing Shopping traffic. They may become part of the structured product data that AI…
Meta has quietly launched Pocket, an experimental app where users create and share AI-generated “gizmos,” small interactive experiences built from text prompts. The fresher signal is not the app launch…
Google’s “Not indexed” reports are no longer just technical cleanup lists. For many sites, they now expose pages that are live, crawlable and still not strong enough to earn a…
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