ABOUT
Meet Julia Watkins
I've spent 25+ years in the rooms where B2B deals actually get made — cold-calling C-suite executives, building sales teams, coaching CEO's from the Fortune 500 on buy-side strategy and helping fix what wasn't working. Now I bring that same hands-on leadership to SMB's that need it, without the full-time cost.
Credentials That Matter
✓ Certified Sales Professional (CSP) designation
✓ 25+ years of B2B sales, marketing, and revenue leadership experience
✓ Direct experience cold-calling C-suite executives (including for Marcus Evans)
✓ Cross-functional experience across sales, marketing, customer success, and revenue operations
✓ Founder of MindShift Creative, serving Niagara and North America
Why MindShift Exists
Most B2B companies run sales, marketing, and customer success as disconnected functions — each with its own metrics, its own priorities, with no one accountable for how they actually work together.
I started MindShift Creative to fix that: fractional revenue leadership that connects every function touching your bottom line, without the cost of a full-time hire.
