SINGULAR FOR FINTECH
Fintech marketing measurement
Giving fintech teams cost-true ROI on every acquired user, with cross-device attribution and privacy compliance built in by default.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
Built for fintech’s longest, highest-stakes funnels
Fintech customers don’t convert in one tap. Instead, they click on mobile, research on desktop, install your app, complete KYC, fund an account, and keep transacting. Every step moves between devices, every touchpoint is bound by privacy rules, and every CAC dollar carries serious payback math. Singular handles all of it through one platform: cross-device attribution, privacy-safe identity matching, cost data from 1,200+ networks, fraud prevention, and warehouse-grade data export.
Connect web research to in-app conversion
Track users from desktop research through app install, KYC, and first deposit using deterministic and modeled identity matching. All your installs gets credited to the campaign that earned it.
Defend every CAC dollar with cost-true ROI
Pull cost data from 1,200+ ad networks and join it to cohort revenue and LTV by funnel stage. We enable real-time payback math for all campaigns.
Personalize every channel touchpoint
Deep links and deferred deep links route users from any inbound source to the exact in-app screen that matches their intent. Fewer drop-offs at install, higher conversion at funding, faster time to first transaction.
Stop fraud before it eats your CAC budget
Fraud Prevention blocks click flooding, install hijacking, device farms, SDK spoofing, and incentive abuse pre-attribution in real time, so you never pay for a user who was never going to fund an account.
Stay compliant, by default
GDPR, CCPA, GLBA, and PSD2-aligned controls are built into the data pipeline. Specifically, PII is tokenized at ingest, regional data residency is configurable per market, and the platform is SOC 2 Type II certified. As a result, privacy review happens without a custom security audit.
Get analysis-ready data into the rest of your stack
Push attributed events, cohort metrics, and aggregated cost data into Snowflake, BigQuery, Redshift, S3, Tableau, or Looker via a single pipeline. One source of truth across marketing, finance, and data teams.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
The Singular toolkit, built for fintech
Cross-device attribution, deep linking, fraud prevention, ETL, and taxonomy management, all unified into one workflow built for regulated, privacy-conscious industries.
OMNICHANNEL MEASUREMENT
Connect web research to in-app conversion
Most fintech journeys start on desktop and end in your app. Therefore, use identity matching to connect web ad clicks to mobile installs and in-app revenue, so the spend that drives a conversion gets credited where it belongs, even after cookies break and IDFAs disappear.
omnichannel measurement
iOS measurement that survives ATT
Full SKAN 4.0 support with custom conversion value mapping, postback analytics, and projection of SKAN cohorts back into LTV. After all, when most fintech conversions happen well after install, SKAN’s coarse windows aren’t enough on their own. As a result, you can model SKAN signal alongside other identity sources for a complete iOS picture.
data foundation
Stop fake users before they touch your CAC budget
Fintech LTVs make fintech a top fraud target. Specifically, the Fraud Prevention Suite blocks click flooding, install hijacking, device farms, SDK spoofing, and incentive abuse pre-attribution and in real time, so you never pay for a user who was never going to fund an account. In fact, for most fintech apps, blocked fraud savings exceed the entire cost of measurement.
data foundation
Cost data tied to attribution, from 1,200+ networks
Cost aggregation pulls cost data from every network fintech UA teams rely on, normalizes it, and joins it to attribution at the source. As a result, you get granular ROAS, CAC, and payback reporting at the campaign, creative, geo, and cohort level. Ultimately, the numbers your CFO can defend.
data foundation
Privacy and clean data, by default
GDPR, CCPA, GLBA, and PSD2-aligned controls built into the data pipeline. Specifically, the platform is SOC 2 Type II certified, PII is tokenized at ingest, regional data residency is configurable per market, and full audit logging is standard. Standardized campaign and creative naming applied across every market and product line means reports rolling up to the CFO actually agree.
activation
Send analysis-ready data wherever it’s needed
Push attributed events, cohort metrics, and aggregated cost data into Snowflake, BigQuery, Redshift, S3, Tableau, or Looker via a single pipeline. As a result, your data team isn’t rebuilding identity logic in the warehouse, your finance team is pulling from the same source of truth, and the AI tools downstream are working off data they can actually trust.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Singular for fintech FAQ
It differs from other verticals in three ways. First, customer journeys span multiple devices and weeks, not single sessions. Second, customer acquisition costs are routinely $150-$500+, making measurement accuracy financially material. Third, finance apps are bound by privacy frameworks (GDPR, CCPA, GLBA, PSD2) that restrict the cross-network identifiers many MMPs depend on. As a result, a fintech attribution platform has to handle all three at once.
GDPR, CCPA, GLBA, and PSD2-aligned controls are built into Singular’s data pipeline by default. Specifically, PII is tokenized at ingest, regional data residency is configurable per market (EU, US, India, Brazil), and SOC 2 Type II certification covers the entire platform. In addition, consent strings are honored throughout the attribution chain, and Singular never sends raw PII to ad networks, only hashed identifiers in line with each platform’s requirements. As a result, privacy and compliance teams can sign off without a custom security review.
Yes. Web-to-app is one of fintech’s most important funnels and one of Singular’s strongest capabilities. When a user researches a banking, investing, or payments product on desktop and later installs and funds the app on mobile, Singular connects the touchpoints using deterministic matches (when consent allows) and modeled identity (when it doesn’t). Web ad spend gets credited to the resulting in-app revenue, ROAS calculations include the full journey, and acquisition teams stop underweighting the top-of-funnel investment that actually drives installs.
Singular provides full SKAN 4.0 support with custom conversion value mapping, postback analytics, fine and coarse value modeling, and the ability to project SKAN cohorts into LTV. Because most fintech conversions (account opens, KYC completions, first deposits, recurring transactions) happen well after install, SKAN’s coarse-grained windows aren’t enough on their own. Singular models SKAN signal alongside other identity sources to give a complete iOS picture rather than a fragmented one.
Fintech is a top target for ad fraud because LTVs are high. Singular’s Fraud Prevention Suite blocks click flooding, click injection, install hijacking, fake installs from device farms, SDK spoofing, incentive abuse, and account farming, all pre-attribution and in real time. For most finance apps, blocked fraud savings exceed the entire cost of measurement.
Yes. Singular integrates with 1,200+ ad networks, including every platform fintech UA teams rely on: Meta, Google Ads, Apple Search Ads, TikTok, X, LinkedIn, AppLovin, Liftoff, Mintegral, Unity Ads, Snapchat, Reddit, Pinterest, and the long tail of finance-friendly publishers and DSPs. Cost data is pulled hourly, normalized to your funnel events, and reconciled to billing.
