Aaron Orendorff (@AaronOrendorff) / X

Aaron Orendorff

56.6K posts

Aaron Orendorff

@AaronOrendorff

CEO @9operators | Fmr. Editor in Chief @Shopify, VP Marketing @CommnThreadCo, VP Growth FERMÀT

Portland, OR

Joined August 2012

Pinned
Aaron Orendorff
@AaronOrendorff
Apr 7
Single greatest text of my life. And I waited 9 months to say yes. I am now CEO of The Operators. Chief Executive Officer (Yeah, holy f****** s*** 😬) Never thought I’d wear that title. Wasn’t even in the realm of possibilities. Like everything in my career and life, one
Aaron Orendorff
@AaronOrendorff
Apr 17, 2021
WE BOUGHT A HOUSE TODAY ... A FREAKING HOUSE 🥳 How crazy is that? Stupid — just flat-out ridiculous — the journey + grace of the last eight years, two months, and seven days.
Aaron Orendorff
@AaronOrendorff
Sep 23, 2021
10 Warning Signs Your Content Writer or Agency Is Full of S*** 🧵 Met with a friend yesterday, and it broke my heart to see their brand having been absolutely taken advantage of by an “SEO writer.” Here’s my best tips to save yourself from that fate … Number 9 will shock you
Aaron Orendorff
@AaronOrendorff
Apr 6, 2021
Marketing is ... 1% great ideas 4% executing them 95% logistical operations* *Making sure all the s*** nobody ever sees doesn’t break
Aaron Orendorff
@AaronOrendorff
Feb 19, 2021
Great content marketing and great copywriting are two different skill sets.
Aaron Orendorff
@AaronOrendorff
Apr 3, 2024
Here’s the best, most-ridiculously-stack, should-not-be-free resource ever created on … Ecommerce landing pages ↓ - 100+ examples in Notion - 10 Figma templates - 4.2k words w/ checklists I hope it’s helpful: bit.ly/3vCDDJN
GIF
Aaron Orendorff
@AaronOrendorff
Mar 5, 2020
So, I wrote something. And the @nytimes published it ... After five years of trying. 🙏🏿🙏 #LetsGetRejected (More to follow; I’m buried getting tomorrow’s “Future of DTC” post all set.)
Your Colleagues Don’t Read Anything You Write. Here Are 8 Ways to Change That. (Published 2020)
From nytimes.com
Aaron Orendorff
@AaronOrendorff
Dec 8, 2019
1/ The Basics (read: Not Basics) Ecommerce Growth Equation commonthreadco.com/blogs/coachs-c… DTC Metrics, Explained medium.com/ro-co/dtc-metr… How Online Brands Can Pave a Path to Profitability outline.com/JXMdVz Brand and Performance Marketing youtube.com/watch?v=VFA3ws…
Taylor Holiday
@TaylorHoliday
Dec 8, 2019
Imagine you are tasked with training Navy Seal level e-commerce growth strategists. You have 90 days to equip them. Give me the required reading for your training program. (blogs, podcasts, books, all fair game) Give me the training activities you put them through.
Aaron Orendorff
@AaronOrendorff
Mar 19, 2022
99% of marketing is figuring out what your audience already says … and then saying it better.
Aaron Orendorff
@AaronOrendorff
Jul 6, 2023
Our AI SMS campaigns are now driving 1.5x–2x more revenue vs traditional texts. Today, we unlocked the full tool. No account. No demo. No credit card. It’s f****** magical. And I want you to experience it. bit.ly/447rQzh
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Aaron Orendorff
@AaronOrendorff
Sep 2, 2022
Real talk … to win in B2B, SaaS, or agency content — i.e., to drive traffic, leads & revenue — you only need 10–15 pages organized into three types: 1️⃣ Center(s) of marketing gravity 2️⃣ Industry + trend reports 3️⃣ How-to guides
Aaron Orendorff
@AaronOrendorff
Aug 19, 2022
1,455 days after I fell in love … Friday will be my last day as VP of Marketing at CTC. Is it cliche to call it the heaviest decision of my career? Sure. Will I let that stop me from dropping a profanity-laced ode of gratitude and a flex? F*** no 🧵 + 🤬 x 😍
Aaron Orendorff
@AaronOrendorff
Feb 8, 2023
I’m ten years sober today. A decade. And I’m floored. All I can say is …
Aaron Orendorff
@AaronOrendorff
Nov 11, 2022
5 Reasons I Decided to Join a Company I’d Never Heard Of Or … the biggest bet of my marketing career 😬 ‘cause the headwinds are pounding + everybody’s bigger than us.
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