Adore Me (@AdoreMe) / X

Adore Me

14.4K posts

Adore Me

@AdoreMe

It’s so you.

New York, New York

adoreme.com

Joined September 2011

Adore Me
@AdoreMe
Feb 4, 2021
We're taking a break from tweeting about lingerie today to have an important conversation about TikTok. The app's algorithm was openly built with discrimination at its core. They've said it's gotten better, but here's what we're seeing here at Adore Me. A THREAD:
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
Even @lizzo said last March: “TikTok keeps taking down my videos with me in my bathing suits, but allows other videos with girls in bathing suits. I wonder why? TikTok... we need to talk.” Well, we're ready to have that talk.
'TikTok we need to talk': Lizzo slams social media app for body shaming
From theguardian.com
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
It's time to have an honest, open conversation about how the fastest-growing platform that has come to define fast-moving cultural trends (Ocean Spray, anyone?) chooses who to exclude and why. /FIN –A fed-up Adore Me Team
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
Adore Me has regularly seen the removal of our content on TikTok that features plus-size, Black, and/or differently abled models and women of color. This is unacceptable and discriminatory, and we will not stand for it.
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
However, it’s been a very open secret that the algorithm itself was built with very explicit discrimination against the overweight, the "ugly," the differently abled, and even the poor.
TikTok Told Moderators: Suppress Posts by the “Ugly” and Poor
From theintercept.com
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
The original internal memos were even leaked!
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
As TikTok grows in its cultural impact—and revenue, including money it makes from creators, and brands like us—it's incredibly important to hold the platform accountable, and ask how exactly it both promotes and how it censors.
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
Adore Me's mission has always pushed to make lingerie and fashion more inclusive. We work with models of all shapes, sizes, ethnicities, and backgrounds, and we refuse to change the models we work with to satisfy the hidden demands of the TikTok algorithm.
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
TikTok has made superficial moves (creating a “Creator Diversity Collective" and donating to a number of charities) but the core algorithmic problem at the very root of the platform still remains problematic and opaque.
Progress Report: How we're supporting Black communities and promoting diversity and inclusion -...
From newsroom.tiktok.com
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
This was covered at length last year by numerous publications, yet a simple denial from TikTok (along with the fantastical idea that these attributes were factored in to prevent cyber-bullying) seemed to make the story go away.
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
The more these removals occur, the more we wonder if we’ll ever be able to grow on the platform—or if it'll even matter, if TikTok continues to drive fat, Black, and/or differently abled creators off the platform with its blatantly discriminatory algorithm.
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
This is even more crucial given the confirmed, public documentation around how the TikTok algorithm was built to discriminate.
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
That said, years of working with Facebook, Instagram, Snapchat, Pinterest and the rest, have built in general expectations around what is acceptable. Even within our own marketing teams, we are incredibly conscious about how we present our products to a general population.
Adore Me
@AdoreMe
Feb 4, 2021
Replying to @AdoreMe
First of all, as a lingerie company, we understand that our products and marketing can push the boundaries of what's allowed on social media platforms.