AppLovin (@AppLovin) / X

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📣 AppLovin Ads is now open to all advertisers. For 14 years, advertising with us required a relationship with our team. For the past eight months, it required a referral code. Starting today, it requires neither. Also, our platform, formerly known as Axon, is now simply

AppLovin Ads is now open to all advertisers AppLovin | Blog

Own the room.

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"@AppLovin doesn't have my customer or the money to buy my product." - from a founder yesterday Most expensive assumption in DTC rn. This is what slinging a $100+ skincare device to women in mobile games looks like. 163% ROAS (click-through only) backend is higher $110 AOV

Looking for the next major acquisition channel to diversify your performance mix? AppLovin is now fully self-serve, and high-spending DTC brands are already scaling there. Watch the full breakdown to learn how. 👇 #DTC #PerformanceMarketing #MediaBuying #AppLovin

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AppLovin

@AppLovin

Jul 2

Glad to be of service! 🤠

Ecomm Cowboy

@ecommcowboy

Jul 2

20-40% of multi-million dollar ad budgets... on @AppLovin? Insane ad platform breakdown by @BryanBumgardner of @northbeam. Here are the big opportunities: - Snapchat. If you’re culturally tapped into niche audiences. - YouTube. More people watch it than you think. - AppLovin.

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AppLovin

@AppLovin

Jun 30

We know what every top-performing ad and advertiser has in common The hooks. The formats. The CTAs. How often the best advertisers ship new creative. We'll share every benchmark - but only if enough of you want it. Join the waitlist 👇

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AppLovin Insights & Benchmarks

We're building a tool that reveals what top-performing ads have in common — production style, video length, upload cadence, winning CTAs — plus real performance benchmarks across advertisers. Join...

One of the highlights of Cannes this year for me was sitting down with Adam Foroughi to chat about “Why CTV is the Next Performance Ads Platform". Adam and I were last on a stage together in 2014, when mobile advertising was at a major inflection point and Adam was in the early

Resist the urge to touch things when in learning phase. If you picked the right goal types and signals are pushing well. Let it ride and add creative 🚀🚀🚀 #AppLovin #Axon #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS

AppLovin

@AppLovin

Jun 26

Most mobile gamers play with sound off. So if your ad relies on audio alone to land the message, a big chunk of your audience is missing it entirely. One simple fix: add captions. In a recent experiment we ran, videos with captions drove 64% higher Day 0 ROAS than those

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AppLovin

@AppLovin

Jun 25

Happening now! Tap in.

AppLovin

@AppLovin

Jun 24

AppLovin Ads just opened to everyone. If you're wondering where to start, this is for you. 👇 Alex Brown, CEO of Tierra, has taken multiple brands from $0 to $20K/day in profitable spend in under 30 days across $50M+ in managed ad spend. He's sharing the exact playbook in a

AppLovin

@AppLovin

Jun 25

Short ads win on social. Long ads win on AppLovin. Counterintuitive? People here are watching, not scrolling. Our median watch time is 35 seconds, and 81% of spend goes on long. Read our best practices: applovin.com/en/blog/design…

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AppLovin reposted

Common Thread Collective

@CommnThreadCo

Jun 23

Pura Cashmere launched on AppLovin and hit 78% above its ROAS goal in the first month, with no new creative built for the platform. All of it came from repurposed Meta assets. The reason it worked was not the creative, but that AppLovin's audience matched Pura Cashmere's

AppLovin

@AppLovin

Jun 24

AppLovin Ads just opened to everyone. If you're wondering where to start, this is for you. 👇 Alex Brown, CEO of Tierra, has taken multiple brands from $0 to $20K/day in profitable spend in under 30 days across $50M+ in managed ad spend. He's sharing the exact playbook in a

$0 to $20K/Day in 30 Days: The AppLovin Launch Playbook · Zoom · Luma

From luma.com