2/ Founders start companies to solve problems and build something that matters.
Not to become HR managers.
Yet here we are in 2025. Despite countless $10B+ 'solutions', founders are still drowning in back-office bullshit.
Why?
3/ Because every platform was built for HR professionals, not founders.
Today, every founder still has to:
- Register in multiple states
- Set up workers' comp
- Categorize expenses
- Decipher government letters
- Pay invoices
- Update addresses
- Manage equity
- Troubleshoot
