College sports programs aren't just about wins and losses—they're billion-dollar brands driving revenue through media rights, sponsorships, and community impact. But how do we measure their true value?
@AD_University and @CNBC present the first ever athletic department
Revolutionizing College Sports // Founder @AD_University // Attorney // Professor of Strategy + Sports Law @RutgersU // Director @JewishCoaches
Joined May 2009


