Katelyn Bourgoin 🧠 (@KateBour) / X

Katelyn Bourgoin 🧠

47.3K posts

Katelyn Bourgoin 🧠

@KateBour

Idea owners get richer // Founder of @beunignorable, the Ownable Ideas agency

Be unignorable 👉

Joined October 2014

Pinned
Katelyn Bourgoin 🧠
@KateBour
Jul 16
You know B2B ads don't have to be boring. But who knew they could be... sexy? I'm vibing 😎
Vibe.co
@vibedotco
Jul 16
With great ad-targeted technology, comes great responsibility (unless you want HR called). We built Vibe to help you flawlessly target the exact companies you want on streaming TV.
00:00
Katelyn Bourgoin 🧠
@KateBour
Jul 10, 2024
Not gonna lie. This one took me a minute. But once you get it, it’s magic.
Katelyn Bourgoin 🧠
@KateBour
Aug 20, 2018
It sucks when you’ve got a new product idea and your customer research proves that your assumptions were wrong and no one really wants your product. It sucks way more when you don’t do any research and spend months (or years) building the wrong thing.
Katelyn Bourgoin 🧠
@KateBour
Oct 3, 2022
I run a $400K/year business with 0 employees Here are 7 lesser-known tools I use to get more done in less time:
Katelyn Bourgoin 🧠
@KateBour
Jan 5, 2022
I’ve spent 1500+ hours learning about cognitive biases and heuristics (AKA the stuff that drives *your customers* to buy) Here are the top 19 concepts that marketers need to know:
Katelyn Bourgoin 🧠
@KateBour
Jul 6, 2022
12 pricing psychology tips to help you sell more stuff:
Katelyn Bourgoin 🧠
@KateBour
Nov 17, 2023
Replying to @AmandaMGoetz
Love this! I’ve said it 100 times and will say it 100 more: The best marketing doesn’t look like marketing
Katelyn Bourgoin 🧠
@KateBour
Mar 19, 2023
Sunday funny
Katelyn Bourgoin 🧠
@KateBour
Feb 4, 2021
The best marketing doesn’t *feel* like marketing Entertain me Educate me Inspire me Delight me Don’t just “market” to me...
Katelyn Bourgoin 🧠
@KateBour
Jan 1, 2023
How I made $14,950 in 57 minutes with 2 emails and a Google Doc:
Katelyn Bourgoin 🧠
@KateBour
Oct 21, 2021
Marketing is harder than ever Wanna quickly figure out what works with buyers? You don’t need to spend 100s of hours doing research There are only 4 questions you *really* need to answer to get started If you can these Qs, coming up with smart marketing ideas feels easy 🧵
Katelyn Bourgoin 🧠
@KateBour
Apr 21, 2023
Honestly? Makes sense
Katelyn Bourgoin 🧠
@KateBour
Sep 5, 2022
When you realize that most of the ‘productivity gurus’ are young, self-employed, single dudes without kids… You giggle
Katelyn Bourgoin 🧠
@KateBour
Sep 22, 2022
Which one would you choose? A) $120 per night without breakfast B) $135 per night with breakfast C) $200 per night with breakfast for the royal bedroom villa You likely chose C. And there’s a reason for it. Let’s talk about Price Relativity (with 6 examples):