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MARKETING-INTERACTIVE
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MARKETING-INTERACTIVE
@MarketingEds
With bureaus in Southeast Asia and Hong Kong, Marketing Magazine is Asia’s leading title for advertising and marketing professionals.
Everywhere!
marketing-interactive.com
Joined January 2009
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  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Mar 31, 2023
    South Korean K-pop sensation #JungKook from #BTS has joined the @CalvinKlein family after the Maison revealed that the star would be its new global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. ow.ly/Swgb50NwJ8p #brand #ambassador
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    marketing-interactive.com
    Calvin Klein names BTS' Jung Kook as global brand ambassador
    South Korean K-pop sensation Jung Kook from BTS has joined the Calvin Klein family after the Maison revealed that the star would be its new global brand ambassador for Calvin Klein Jeans and Calvin...
    11K011K
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Mar 21, 2023
    Hong Kong boy band @MIRROR_weare has partnered with @sonymusic to expand its global reach and promote #Cantopop by introducing their first English single “Rumours” on all digital #streaming platforms. ow.ly/YQYi50NnwYv #celebrities #collaboration
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    marketing-interactive.com
    MIRROR goes global with first English single 'Rumours'
    Meanwhile, a billboard featuring MIRROR's new single is being displayed at New York Times Square with Spotify's support.
    8.9K08.9K
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Sep 5, 2022
    Korean beauty brand . @SulwhasooKR has appointed #BLACKPINK's Rosé as global #ambassador for its #SulwhasooRebloom campaign. ow.ly/t9ZX50KzWwn #globalcampaign
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Sep 5, 2022
    Korean beauty brand . @SulwhasooKR has appointed #BLACKPINK's Rosé as #globalambassador for its #SulwhasooRebloom campaign. ow.ly/t9ZX50KzWwn #brandidentity
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Dec 14, 2022
    #DarlieHongKong has successfully redefined its brand image with an integrated #campaign that resonates emotionally with the audience. ow.ly/yRj950M2TQL #brand #consumers
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    marketing-interactive.com
    Darlie draws on star power and genuine emotion in major brand revamp
    The campaign launched with a video featuring Keung To, the mega star with an everyman image that is in sync with Darlie’s brand personality.
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Jun 9, 2022
    . @McCafe Hong Kong has partnered up with soft drink brand #OOHA to launch a massive #billboard featuring boyband #Mirror’s #AnsonLo drinking the limited-edition special drink “pineapple frozen yoghurt”. ow.ly/EMmp50Jt7g2 #mirror #mccafe #OOHA #partnership
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    marketing-interactive.com
    McCafe spends big on media buys to promote OOHA drink collab, once again features Anson Lo
    The partnership is expected to bring Anson Lo's fans back to Harbour City. 
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Mar 16, 2023
    @CocaCola has partnered with @Ogilvy to bring to life the refreshing nature of Coca-Cola No Sugar through Hong Kong boy band @MIRROR_weare's member #KeungTo. ow.ly/i23z50NjIF0 #partnership #campaign
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    marketing-interactive.com
    Coca-Cola's new campaign banks on Keung To to spread 'Irreplaceable Me' attitude
    The campaign focuses on the value of believing in one's passion, which makes oneself "irreplaceable" and forging ahead with a refreshed mindset.
    2.9K02.9K
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Jun 19, 2022
    . @ajaib_investasi invests in @BLACKPINK's #Lisa as brand ambassador ow.ly/Nayi50JyOYw #brand #blackpink #marketing #ambassador #business #investment #finance
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    marketing-interactive.com
    Ajaib invests in BLACKPINK's Lisa as brand ambassador
    The brand also encouraged users to share the type of collaborative efforts they hope to see.
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Jun 10, 2022
    Boyband #Mirror’s #KeungTo joins forces with #PayMe’s mascot #PayMeow to encourage consumers to “spin” and switch their #CVS deposits to the #eWallet. ow.ly/leSY50Ju7HB #CVS #deposits #keungto
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    marketing-interactive.com
    Keung To joins forces with PayMeow to switch their CVS to PayMe
    Keung To partners with PayMe to inspire consumers to switch their CVS deposits.
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Mar 15, 2022
    Mister Potato serves up 'snackable' new #brandambassador ow.ly/kBBH50IjmSx #branding #leadership #partnership #marketing #advertising
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    marketing-interactive.com
    Mister Potato serves up 'snackable' new brand ambassador
    Cha is a member of Korean boyband Astro and the regional campaign will take on a fully integrated marketing approach across Southeast Asia.
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    May 16, 2022
    McDonald's HK again works with Anson Lo, Edan Lui and Keung To in the latest three-week campaign. Last Saturday, it launched a video showcasing Lui playing the piano, who tells the restaurant chain's special offers through the app. #campaign #marketing ow.ly/s1uv50J8GjJ
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Mar 23, 2018
    #SongHyeKyo makes first appearance as ’#Sulwhasoo brand muse ow.ly/G4G830j6X1t
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Jun 10, 2022
    Boyband #Mirror’s #KeungTo joins forces with #PayMe’s mascot PayMeow to encourage consumers to “spin” and switch their #CVS deposits to the #eWallet. ow.ly/aq8Z50Ju7OM #switch #payme #cvs
    Image
    marketing-interactive.com
    Keung To joins forces with PayMeow to switch their CVS to PayMe
    Keung To partners with PayMe to inspire consumers to switch their CVS deposits.
  • user avatar
    MARKETING-INTERACTIVE
    @MarketingEds
    Jan 5, 2021
    .@prudentialplc taps on #Kpop stars @superm to push healthy living across Asia ow.ly/wLQH30rrhxM #insurance #entertainment
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