OpenX (@OpenX) / X

OpenX

8,823 posts

OpenX

@OpenX

The Intelligent SSP™ openx.com

Pasadena, NYC, Chicago, Krakow

Joined March 2008

Pinned
Meet the new OpenX. This rebrand is about more than a logo. It’s about aligning our values with our technology. That means championing quality media and data, and building adaptable infrastructure. Learn how we’re simplifying advertising in @Digiday: bit.ly/4cnqQwa
Our #AWnewyork installment of "Exploring Digital Minds" is here! In this episode, @ianwdavidson sits down with @BeeswaxIO CEO @aripap to discuss the trends he's seeing at Advertising Week, his trust in the programmatic industry and more! bit.ly/2QqNEPV
Nearly half of all holiday purchases will take place digitally this season. Learn more in our holiday shopping report with @HarrisPoll bit.ly/2OEFYsW
Wondering if your ad tech partners are losing focus on your business as they jockey for position in the market? Read today's article from our own Geoff Wolinetz and make sure you own your future success during this critical time of year and beyond. bit.ly/3GCUori
OpenX
@OpenX
Nov 15, 2018
Consumers are opening up their wallets for the 2018 holiday shopping season and advertisers have a unique opportunity to capitalize. Read more in our report: bit.ly/2OEFYsW
Excited to be Twitter’s exclusive exchange launch partner on this new experiment helping to bring unique inventory to brand marketers and new revenue opportunities to publishers read.bi/2PSGIer
We’re live with @gavjs at #CannesLions... pscp.tv/w/b9ZazDE1ODU3…
Learn how @dailymotion is navigating the wild west of #CTV in the latest episode of Exploring Digital Minds
If advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach. OpenX Chief Product Officer Todd Parsons explains why in the latest on @Adweek bit.ly/2HC9IXy #digitaladvertising
Hear from @mediamath's Lewis Rothkopf (@lewisnyc) on MediaMath's strengthened commitment to policing fraudulent supply partners in the latest #AWnewyork edition of "Exploring Digital Minds" here youtube.com/watch?v=_v96qk…
"The ability to be nimble and adapt to market changes quickly has allowed us to successfully help marketers solve fragmentation challenges." Read more in Tim Cadogan's Q&A with @Forbes bit.ly/2OyHAUj
We’re live at #canneslions with OpenX global head of publisher partnerships @mesa_maggie pscp.tv/w/b9kDdDE1ODU3…
"...failure of the programmatic industry to recognize and adjust around the needs of marketers has caused ad spend to shift toward the walled gardens." OpenX's Todd Parsons explains how to bring that spend back to the open web on @Adweek bit.ly/2HCXeyZ
In case you haven't heard - we're not afraid of commitments #RTG @OpenX vrl.ht/7FD76 https://t.co/Yp0uqIeGGK