Roman Khan (@RomanEcom) / X

Roman Khan

6,058 posts

Roman Khan

@RomanEcom

I buy & operate DTC brands (@rayconglobal, @linjerco etc). I bootstrapped myself to 9 figures of revenue profitably.

Hong Kong

Joined July 2014

Pinned
Roman Khan
@RomanEcom
Apr 23, 2023
We sold $200,000,000+ worth of earbuds in 3.5 years. All bootstrapped with zero funding. Here’s how we did it. 🧵
Roman Khan
@RomanEcom
Nov 5, 2025
Hotels in China are insane value. Conrad Hotel Shenzhen - ~$150-200 USD per night including breakfast This is the most basic room at the hotel
00:00
Roman Khan
@RomanEcom
Jan 10, 2024
We will buy close to $30,000,000 worth of goods from China this year with an average of 85 day payment terms blended. These are 9 frequent mistakes I see founders make when sourcing from China 🧵
Roman Khan
@RomanEcom
Jul 29, 2025
Replying to @sebastiansalek
I’m here for the week visiting. I saw an attempt at someone trying to snatch a phone. I think you have a long way to go
Roman Khan
@RomanEcom
Jul 13, 2023
Just talked to a 21 year old kid via @mentorpass He’s doing $110K a month with $30K in profit drop-shipping something from China. Mono-product store with an off the shelf @Shopify template that cost $20 and an attractive BOGO offer Takeaways: 1. @Shopify is an insane
Roman Khan
@RomanEcom
Dec 18, 2024
I unfriend people who cheat on their wives / GFs. A lot of my (financially successful) friends are big cheaters now. Entering that age of mid life crisis and red Ferraris. These friends expect me to act all normal when i meet their wives at BBQs on the weekends 😂 Probably
Roman Khan
@RomanEcom
Dec 13, 2024
This view is the reason Flexport quotes always come in higher than what we source ourselves 😂
Ryan Petersen
@typesfast
Dec 13, 2024
Typing fast at Flexport Hong Kong
Roman Khan
@RomanEcom
Apr 26, 2023
How to turn $5m into $100m+ in a few months: What Copycat King Oliver Samwer taught me during my early days at Rocket Internet. Trust me, the story is crazy. 🧵:
Roman Khan
@RomanEcom
Jan 8, 2024
We pay on average $450 per Virtual Assistant (and no recruitment fees). We have more than 100+ VA's around the globe. I have never understood why people pay more than $1K on Twitter. Below I'm sharing our 5 step process for hiring Virtual Assistants at scale. I hope this
Roman Khan
@RomanEcom
Jan 6, 2024
Replying to @obviceo
We pay on average $450 per VA. We have more than 100 across all our companies. Never understood why people pay more than $1K on Twitter. If you’re looking for a VA - then your screening exercise will be key. We have some templates and processes Then you just post it on the
Roman Khan
@RomanEcom
Jan 24, 2025
How a 22 year old kid scaled from $5K to $100K in Meta spend per day: The guy booked me on @MentorPass in August. He wanted me to review his Meta account. What he was doing: - 1 x ABO for testing - 1 x CBO for scaling - All ads were VSL What we decided to do: - Increase
Roman Khan
@RomanEcom
Jul 13, 2023
Just talked to a 21 year old kid via @mentorpass He’s doing $110K a month with $30K in profit drop-shipping something from China. Mono-product store with an off the shelf @Shopify template that cost $20 and an attractive BOGO offer Takeaways: 1. @Shopify is an insane
Roman Khan
@RomanEcom
Apr 23, 2023
Replying to @RomanEcom and @ecommercefuel
Our playbook: Year 1: Google Ads + Facebook Ads Year 2: Google Ads + Facebook Ads + influencer marketing Year 3: Optimize the above and blitzscale
Roman Khan
@RomanEcom
Dec 28, 2024
I talked to a $40M D2C brand spending <10% of budget on Meta and >75% on YouTube ads - growing 100%+ a year. All VSLs. Big focus for me next year. If you’re big on YouTube ads: Please DM. I’d love to exchange learnings. Happy to share what we do on YouTube influencers to
Roman Khan
@RomanEcom
Apr 16, 2025
Replying to @AdameMedia
Fucking idiots lol
Roman Khan
@RomanEcom
Jun 4, 2024
Building in public: At Peak 21 we're about to acquire a very large asset. I am contemplating building in public: - Share numbers pre-acquisition - Provide quarterly updates post-acquisition - Provide transparency on fuck ups and things that go well Is this something my