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Caleb Ulffers
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Caleb Ulffers
@calebulf
Founder and Creator. The design of everything | Product | Marketing | Brand | Co-founder & CEO @havenathletic | OG @cpgclub
Los Angeles, CA
beacons.ai/calebulf
Joined April 2009
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  • Pinned
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    Caleb Ulffers
    @calebulf
    Jan 8, 2025
    For the last six months my sleep performance averaged 88%/7.5 hrs of sleep (92% the last month) I've spent 5+ years constantly A/B testing everything in my life to find a way to both grind/focus + shut it down/sleep great Here's what I do
    user avatar
    Jeff Sheldon
    @ugmonk
    Jan 8, 2025
    I have this problem where I can’t turn my brain off. 😫🧠 Sometimes it can be a super power, but most of the time it's really frustrating. ➡️ I'll wake up at 3am and my brain is racing with ideas. ➡️ I'll be chatting with a friend but my brain is thinking about all sorts of
    568K0568K
  • user avatar
    Caleb Ulffers
    @calebulf
    May 5, 2020
    They can pierce a beekeeper suit 😳
  • user avatar
    Caleb Ulffers
    @calebulf
    Dec 1, 2023
    WE JUST HIT OUR GOAL OF BREAKING $300K IN ONE MONTH 🚀🔥💪🥳✨ Earlier this year we set this goal. $300k/mo allowed us to cover expenses, grow, buy product, and sock some cash away. Here's the journey over the last 11 months
    25K025K
  • user avatar
    Caleb Ulffers
    @calebulf
    Jul 26, 2023
    Probably the biggest news of my life, here we go. Absolutely stoked to announce we are now the offical gym bag of the NoBull CrossFit Games!! 🎉
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    38K038K
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    Caleb Ulffers
    @calebulf
    Nov 28, 2022
    We 13x’d revenue on Black Friday with no discounts #s at end We started by saying “how do we flip the script?” Instead of competing on discounts with everyone else, especially big companies, how do we create more value and increased purchases without losing precious revenue?
  • user avatar
    Caleb Ulffers
    @calebulf
    Jan 30, 2023
    Two years in and we flew past $1M in rev! 2021 we did $178k in top line 🎉 2022 we did 5x that at $910k 🤯 @HavenAthletic We design and manufacture patented organized gym bags for high performance athletes. Here’s 7 things over the past 2 years we did to get to where we are:
    59K059K
  • user avatar
    Caleb Ulffers
    @calebulf
    May 6, 2025
    this redesign is fucking awful @WHOOP i don’t say that lightly i had the exact things i cared about on my home screen and now it’s all buried
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    22K022K
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    Caleb Ulffers
    @calebulf
    Apr 11, 2025
    Big, unfortunate news today. Personal reflection coming soon.
    This post is unavailable.
    37K037K
  • user avatar
    Caleb Ulffers
    @calebulf
    Apr 7, 2023
    WE GOT THE DEAL We have a multi year partnership deal with a major sports org sitting in my inbox. BUT It’s a 6 figure partnership and we don’t have the $$. How would you find the capital for this life changing opportunity, in a week? I’m confident it's worth millions.
    155K0155K
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    Caleb Ulffers
    @calebulf
    Apr 10, 2023
    Haven Athletic Q1 Recap Sales: $313k (489% increase YoY) AOV: $287 (30% increase YoY) CAC: $115 (30% increase YoY) MER: 3.16 Returning Customers: 10% Vibes: High Plans: HUGE Energy: DBE
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    36K036K
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    Caleb Ulffers
    @calebulf
    Sep 24, 2023
    when i say we’re building something special. (he has 1m followers) 👨‍🚀
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    48K048K
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    Caleb Ulffers
    @calebulf
    Apr 8, 2023
    this is why you build in public, and ask questions, and be vulnerable. 30+ DMs later 10 offers to help fund 10 people interested in our larger fundraising round and a couple of billion dollar founders offering advice. so, so, so grateful for this group of people on here.
    user avatar
    Caleb Ulffers
    @calebulf
    Apr 7, 2023
    WE GOT THE DEAL We have a multi year partnership deal with a major sports org sitting in my inbox. BUT It’s a 6 figure partnership and we don’t have the $$. How would you find the capital for this life changing opportunity, in a week? I’m confident it's worth millions.
    27K027K
  • user avatar
    Caleb Ulffers
    @calebulf
    Aug 9, 2023
    CrossFit Games + Partnership Recap Week 1 $30k rev day 1 $118k week 1 New baseline set On track for $3M this year like we've been saying 5 more partnerships in the works Influencer promoting with a combined follow count of 38M 2 NFL team owners in convo Momentum
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    14K014K
  • user avatar
    Caleb Ulffers
    @calebulf
    Nov 16, 2024
    is there any other company in the world you can spend $2M with and be treated like shit @facebook
    18K018K
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