The power of creators in the digital economy:
An Etsy Seller, TobyTimeCrochet, created a doll based on the Bernie Meme. A download of the pattern costs $5
It goes viral on IG and Twitter
Nearly 20k ($100k) patterns have sold in just 19hrs
Current run rate: ~$30/min
Not to be a downer, but owning a Brand that does $3M in annual revenue at 10% Net Income is the same as working just about any corporate job over a 30-year period, without the healthcare and matched 401K
One of my core beliefs is that the ‘right’ staffing level for a successful and profitable DTC Brand is between $800k and $1M in Net Rev / Employee
Warby: $178k
Allbirds: $286k
Yeti: $1.6M
Apple: $2.4M
