EvilEnough (@evilenough) / X

EvilEnough

46 posts

EvilEnough

@evilenough

Rethink marketing in an attention economy. A revolutionary book for subversive thinkers from @acroll and @emilyjaneross that is #JustEvilEnough.

Joined May 2018

EvilEnough
@evilenough
Feb 20, 2025
Montreal book launch was fantastic. Next stop, San Francisco on Feb 27. DM us for the invite if you haven’t seen it yet.
Isaac Souweine
@sonofsarah
Feb 20, 2025
Signed copy FTW. Congrats @acroll and @emilyross on the new book. I’ve always like to think of myself as @justevilenough. can’t wait to dig in and find out if it’s true 😈
EvilEnough
@evilenough
Feb 20, 2025
Positioning in 2025: - Have one clear disagreement - with a widely understood part of an existing system - that a lucrative market segment will agree - is their dominant buying criteria. Stop the word salad. What is your core disagreement?
EvilEnough
@evilenough
Feb 18, 2025
Nobody cares unless you make them. Product is easy. Distribution is everything. #justevilenough
Alex Hormozi
@AlexHormozi
Feb 18, 2025
If you build it they will come is true… Only if your product is an order of magnitude better than the competition and you have time to let distribution find you before your competition copies it. Otherwise, you need to market and sell too.
EvilEnough
@evilenough
Jul 2, 2024
The top shelf strategy
From justevilenough.com
EvilEnough
@evilenough
Jun 20, 2024
justevilenough.com/how-to-think-s…