Keynote speaker, futurist, consultant, college educator, author of 12 books including "KNOWN" "Marketing Rebellion," "Belonging to the Brand," and "Audacious."
If I hear one more speaker refer to "8-second attention span" I'm going to leap on the stage and have a fit. This statistic is a myth. It has been repeated over and over and it is untrue. People do not have short attention spans. Brands have short interesting spans. #incitesummit