Max Rosewater (@max_rosewater) / X

Max Rosewater

3,745 posts

Max Rosewater

@max_rosewater

📈 Sr. Growth Strategist/Media Buyer @CommnThreadCo: Teaching Operators to Profitably Scale Paid Social | Content Creator | Weekly YouTube Vids

Colorado, USA

Joined January 2022

Pinned
Max Rosewater
@max_rosewater
Feb 21, 2023
Remarketing is NOT necessary on Facebook Ads in 2023! And... it may be holding you back from scaling effectively. Here's why and what I recommend you do instead. 👇🏼
Max Rosewater
@max_rosewater
Oct 6, 2024
I just had lunch with a new friend of mine who has her own e-commerce brand in the apparel space. She had someone set up her FB ads, and per usual, it was set up as follows... - 7dc 1dv🚩 - No exclusions🚩 - $25 daily budget (way too low)🚩 - Using interest audiences🚩 - No
Max Rosewater
@max_rosewater
Oct 22, 2023
ASC Revisited: Lessons from a Year of Running Advantage+ Shopping Campaigns 🧵5 Tips (Plus a special update): 1️⃣DABAs or Dynamic catalog ad creaives tend to dominate ad spend in ASCs. This includes both Insta Experiences / Collection Ads and DABA carousels. Consider launching
Max Rosewater
@max_rosewater
Sep 29, 2024
Today, I decided to wear my Star of David necklace for the first time in over a year because I felt silly being scared to wear it anymore. On my way to meet some friends, I got in an Uber with a guy named Moshe. My Hebrew name is Moshe, so I told him, and he asked if I was
Max Rosewater
@max_rosewater
Jun 10, 2023
Pixel issues can ruin your ad account. 🧵 A new client had one of the worst pixel issues I've seen. Triple-firing purchase conversions and "okay" Event Match Quality😬 Here's exactly what NOT to do, and what you can do to fix it.
Max Rosewater
@max_rosewater
Jul 3, 2023
6 eye-opening insights I learned interviewing @andrewjfaris 🔐I asked him the difference between scaling $1 million vs. $50 million brands using Meta Ads... we dig into creative strategy, forecasting, bid strategy, and attribution. Here's what you need to know 👇🏼 1. $1 Million
Max Rosewater
@max_rosewater
Jul 20, 2024
POV: You started using ROAS Goal bidding.
Max Rosewater
@max_rosewater
Nov 26, 2022
Here are some interesting things I've learned scaling ad accounts utilizing Facebook's new Advantage+ Shopping Campaigns! 👇🏼 1. When using AS+ campaigns, FB actually suggests you put as many ads in one campaign as possible. A rep told us you can put in 150 ads per ad set! 🤯
Max Rosewater
@max_rosewater
Oct 8, 2023
I'm a Jew. I have many friends and family members in Israel right now. I want to speak about my personal experience of being Jewish and provide some education to my friends. Jews represent 0.2% of the global population. That's 16 million of 8 billion people. And yet, despite
Max Rosewater
@max_rosewater
Jul 20, 2023
Tired of Pixel problems ruining your ad account? Not anymore! I met with @brett_fish, a Pixel/CAPI expert, and we talked about troubleshooting and mastering your setup in events manager. I can't wait for y'all to check this one out. Hope it helps! 🙏🏻 Video link below! 🧵
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Max Rosewater
@max_rosewater
Oct 9, 2023
Low-hanging fruit for BFCM:🎁 1. DABA frames/DABA with title cards. Slap on that offer. 2. What products drove the most first-order revenue last year? Put those in your ads. Consider bundling too (if that makes sense for you). 3. What creative styles/ad visuals performed
Max Rosewater
@max_rosewater
Aug 12, 2023
My client paid somewhere in the thousands for a high production video ad.💰They really wanted it to perform on FB, but it didn’t… We outperformed it with iPhone-shot, static images + text. Why? The video was not fast or clear about what was being sold. It took 15+ seconds to
Max Rosewater
@max_rosewater
May 16, 2024
I have a client struggling with their Meta account. None of their creatives were performing. So, I spent 30 minutes... I got out my camera. I unboxed the product and moved the product around in my hands for 30 seconds. Chopped up a few edits. Added music. Best performing ads in
Max Rosewater
@max_rosewater
Dec 18, 2022
Facebook Ads has a new feature called "Multi-Advertiser Ads," and it's being overlooked. If you don't know what it is, it's actually important! 👇🏼