Olivia Kory (@oliviaakory) / X

Olivia Kory

4,010 posts

Olivia Kory

@oliviaakory

chief marketing + strategy officer @ haus.io - the marketing incrementality OS. Former growth lead @netflix @sonos @tubemogul (acq by adobe)

Joined October 2009

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Olivia Kory
@oliviaakory
Jun 26
The funniest meme in DTC right now is software vendors taking credit for big DTC exits. Then there is Aaron Zagha (Newton Baby's CMO) saying this about Haus on camera and unprompted. "Since we hired you guys, CPMs are up basically 30% on average. And over that, that 3-year
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Olivia Kory
@oliviaakory
Aug 26, 2025
the worst thing about last click attribution is that it has trained a generation of CEOs and CFOs to think growth marketing is a magic wand where media buyers can “juice numbers” on demand. Put in $1 today and get $4 back tomorrow. Growth marketing doesn’t work that way and it
Olivia Kory
@oliviaakory
Aug 16, 2024
“PMAX advertisers, welcome to my world” Noa Gutterman dropping a years worth of google testing insights into a 3 minute crash course. So good. - Google UAC only 30% incremental - was able to reduce budget by 70% on Google with no impact to the business
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Olivia Kory
@oliviaakory
May 19, 2024
The Trade Desk has to be the most successful company that no marketer I know is using. $46B market cap, nearly $500m in revenue last quarter, and no one here talks about it. Why hasn’t it caught on amongst DTC? Ironic that TTD keeps growing even though share of network (open
Olivia Kory
@oliviaakory
Aug 20, 2024
The PMAX meta analysis you’ve been waiting for! To include brand terms or exclude brand terms from PMAX. Here is what we've seen from the customers who have tested this... 1. INCLUDING BRANDED TERMS DRIVES MORE INCREMENTAL REVENUE THAN EXCLUDING 50% OF THE TIME In other words,
Olivia Kory
@oliviaakory
Nov 22, 2024
AppLovin test 2 results are in with a footwear brand. $28k spend over 2 weeks. iROAS is the same as platform reported (100% Incrementality Factor), meaning all of the revenue reported by AppLovin’s platform is incremental. Exciting! Will share more details as I can.
Olivia Kory
@oliviaakory
Mar 6, 2025
We just published our full YouTube research report (link in comments), featuring incrementality data from 74 brands and 190 experiments conducted over the past 16 months. This study has been a true kid-in-a-candy-shop moment for me and is a remarkable body of work from Tyler
Olivia Kory
@oliviaakory
Jun 19, 2025
I met a consultant this week who coaches brands on how to be better partners to agencies. Great business. His quote was “if you’ve been divorced 6 times in 8 years, you should probably ask yourself if you’re the problem.” The speed with which brands (especially the big ones) are
Olivia Kory
@oliviaakory
Jan 7, 2025
Don’t worry about checking LinkedIn this week, all you missed is Tom Leonard going full scorched earth on performance marketing attribution. “Pretty much all of performance marketing has devolved into a game of attribution because performance marketers and more and more finance
Olivia Kory
@oliviaakory
Aug 13, 2023
With our team at Haus having been inside the walls at FAANG as they made these decisions, I can confidently say that everything in this transcript is true: 1. There are no scalable alternatives to meta and google 2. Transparency into what you’re buying on meta and google will get
Rihard Jarc
@RihardJarc
Aug 12, 2023
Another display of the power that $GOOGL and $META have in the ad industry and the change that is going on. Senior Performance Marketing Manager at Udemy explains how he views using the ad platforms: - There is really no real alternative to $GOOGL & $META on the ads front.
Olivia Kory
@oliviaakory
Jan 3, 2025
amazing advice from the head of marketing at nourish
Olivia Kory
@oliviaakory
Nov 10, 2024
Incredible. Applovin has overtaken The Trade Desk in market cap. i spent the early part of my career at a programmatic DSP so I am absolutely fascinated by the meteoric rise of these two companies. In my experience it was hard to stand out in this market. the inventory that you
Olivia Kory
@oliviaakory
Apr 8, 2024
Pretty convinced there is nothing in life more surreal than walking into the hospital and leaving the next with a baby. Welcome to the world Luke 🩵 Opening day 4.5.24.
Olivia Kory
@oliviaakory
May 4, 2024
Paid media is often the largest expense on your P&L. It’s easy to lose sight of this and chalk up the attribution wars to a silly debate or a waste of time, but when you really think about it, a few % improvement on your paid media efficiency can potentially be worth millions (or