In 1974, Steve Jobs came to India in search for enlightenment.
7 months later, he returned with a philosophy that would later build Apple into a $1 trillion empire.
Here’s the philosophy: 🧵
In 1998, Yahoo made the most expensive mistake in corporate history.
Two kids begged Yahoo to buy their website. Yahoo’s CEO called it "a waste of time".
11 years later, those kids wiped Yahoo off the internet.
Here’s the shocking story of Yahoo's downfall 🧵
Elon Musk is a big believer in Inversion Thinking.
Not just Musk — Albert Einstein, Charlie Munger, and Marcus Aurelius too.
Here's what it is, how to use it, and become better at it:
In 2013, Nokia was crumbling.
They got crushed by Apple. Sales plummeted. Bankruptcy seemed inevitable.
Until they made ONE bold move that transformed Nokia into a $24B a year cash cow.
Here’s the fascinating story of Nokia’s comeback 🧵
In 2008, Jeff Bezos & Elon Musk attended the same lecture.
They walked away with one concept that changed how they viewed the world forever.
Here’s the concept (& why everyone needs to understand how it works):
But the failed quest led him to the concept of "prajna", or transcendent wisdom.
It's about trusting your gut over pure logic.
As Jobs put it…
"The people in the Indian countryside don't use their intellect like we do. They use their intuition... more powerful than intellect"
The man who mentored both Elon Musk and Steve Jobs:
Larry Ellison.
He taught them a blueprint for success that made them over $400 billion.
Here’s the blueprint:
Living among Indian villagers, something else caught his attention:
Their ability to find joy in simplicity.
No fancy gadgets. No excess. Just the essentials.
This later became Apple's philosophy:
"Simplicity is the ultimate sophistication."
In 2023, Netflix enraged the entire internet:
They banned password sharing & everyone threatened to cancel their accounts.
But Netflix had ONE trick up their sleeves.
6 months later, they added 21.9 million new subscribers.
Here’s what everyone misses about this genius move🧵
This is the craziest marketing stunt in history.
In 1980, raw salmon sushi wasn't eaten in Japan.
Then Norway ran a 10-year campaign to sell their salmon in Asia.
What happened next changed the food industry forever…
Here’s the full story 🧵
This guy exposed the psychology behind why you buy things you don’t need.
His name is Dan Ariely.
Apple, Amazon, and Nike use his 8 principles to dominate their markets.
Here they are, and how you can use them to influence others:
This became his signature approach - making decisions based on instinct.
Even when those decisions seemed to defy market trends, he trusted in his inner compass.
“This approach has never let me down, and it has made all the difference in my life.”
In 2022, Apple tried to destroy X (Twitter).
They pulled their ads and threatened to block Twitter from the App Store.
But instead of backing down, Elon declared war with Tim Cook.
What happened next changed social media forever…
Here's the full story🧵
First of all, what is inversion thinking?
It’s a problem-solving technique where you tackle problems backward.
Instead of focusing on success, you identify what leads to failure and avoid those actions.
This leads to a faster & easier decision-making process.
