Skift (@skift) / X

Skift

114.6K posts

Skift

@skift

Bringing you the latest #travelindustry insights through breaking news, cutting-edge research, and world-class events. Stay in-the-know: skift.com/newsletters

New York City, NY

skift.com

Joined September 2011

Affiliates Replies Media

Skift
@skift
6h
Thailand is racing to win back Chinese travelers, and it's betting on infrastructure and access, not just marketing. Chinese arrivals fell 34% from 2024 to 2025, the biggest driver behind Thailand's first non-pandemic annual tourism decline in years. Malaysia has since overtaken
How Thailand Is Trying to Win Back Chinese Tourists
From skift.com
Skift
@skift
9h
✈️ JetBlue picks up Spirit's LaGuardia slots — at a discount. JetBlue's $58.5 million winning bid for 22 of Spirit Airlines' slots at LGA's Marine Air Terminal came in above Frontier's $57.5 million offer, but notably under Spirit's own estimated valuation of up to $86.7
JetBlue Wins Spirit's LaGuardia Slots for $58.5 Million — Below Spirit's Own Estimate
From skift.com
Skift
@skift
12h
Kunal Shah, Managing Partner of Travel & Hospitality at ZS will be joined by Mark Galardo, EVP of Revenue & Network Planning and President, Cargo at Air Canada, on stage at at Skift Global Forum 2026, presented by @zs Hear from Kunal Shah and Mark Galardo this September!
Skift
@skift
13h
🤖 Expedia's AI roadmap isn't a tech problem — it's a talent problem. CTO Ramana Thumu spent nine months studying how Expedia's 5,000 engineers use AI coding tools and found the real gains come from a small slice of the team: the top performers who are "exponentially more
Expedia’s AI Timeline Runs Through Its Talent Strategy
From skift.com
Skift
@skift
16h
✈️ Don't worry about Aeromexico's rough Q2 — the numbers behind the numbers tell a different story. The airline's operating margin fell from 18% to just 5% year-over-year, but management is guiding for a rebound. Why the confidence? Surging fuel costs and World Cup-related
Aeromexico’s Message: Don’t Worry, Be Happy
From airlineweekly.skift.com
Skift
@skift
18h
“I think we're entering a new phase where AI becomes less of an automation tool and more of a strategic partner.” —Betsy Vankula, Director of Global Travel Sales, StackAdapt That shift could reshape how travel campaigns are planned, measured, and optimized. StackAdapt’s Betsy
Travel Marketing's Next KPI Is Economic Impact, Not Impressions
From skift.com
Skift
@skift
19h
Hotel groups may have found a clever hedge against seasonal demand: student housing. Accor is putting its JO&JOE brand into at least five French student housing projects, while Meliá is reportedly in talks to manage residences for its second-largest shareholder. Both are
Hotel Brands Circle Student Housing: 4 Income Streams
From skift.com
Skift
@skift
22h
Travel distribution is getting more complex. Airlines, airports, travel sellers, rail companies, and corporations all need to connect across systems that were not built for the pace of change now reshaping the industry. As President of Travel at Amadeus, Decius Valmorbida leads
Skift
@skift
Jul 20
Ari Emanuel may be quietly building one of the most consequential travel companies of the decade, without calling it a travel company. Across three separate entities, TKO, the newly formed MARI (backed by ~$2B from Apollo, RedBird, and the Qatar Investment Authority), and WME
Skift
@skift
Jul 20
Travel brands are quietly moving away from chasing million-follower influencers, and toward creators who can prove they actually drive bookings. Take Velina Bloom, a "micro-creator" with just over 6,000 followers. One recent post for a Midtown hotel drove roughly $30,000 in
Skift
@skift
Jul 20
Is 28 hotel brands. Sprawl, or strategy? Hilton CEO Chris Nassetta defends the number, noting competitors like Marriott International and Hyatt run even more, and that every Hilton brand with 100+ hotels outperforms local competitors on revenue per available room, without
Skift
@skift
Jul 19
The 2026 World Cup is over (well, almost), and we have an unscientific breakdown of the winners and losers. The unexpected winners: small-market destinations and quirky cultural moments outperformed the big, obvious plays. Cape Verde's improbable tournament run turned into real
Skift
@skift
Jul 19
New Pod: How many planes does the world need now? Ahead of the Farnborough Airshow, for this special episode Gordon Smith and Meghna Maharishi are joined by Darren Hulst, Boeing's VP of Commercial Marketing. The conversation centers on the planemaker's latest Commercial Market
How Many Planes Does the World Need?
From airlineweekly.skift.com
Skift
@skift
Jul 19
✈️ The conversations shaping the future of aviation don't happen by accident. They happen when the industry's leaders are in the same room. Take a look back at the energy, insights, and connections from last year's Skift Aviation Forum. Now imagine what's ahead. On November 12,
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