Steve P. Young (@stevepyoung) / X

Steve P. Young

18.5K posts

Steve P. Young

@stevepyoung

Founder of @AppMastersCo - the most affordable, most effective app marketing agency. CEO - @indieappsanta

Bay Area

Joined April 2008

Pinned
Steve P. Young
@stevepyoung
Jul 2, 2024
Why do I keep creating content even though I'm NOT getting the attention I deserve? Easy... 1) I use it as a way to learn and teach 2) Most people stop before they allow themselves to get that attention 3) You do NOT need a big audience to build the business of your dreams
Steve P. Young
@stevepyoung
Sep 2, 2025
𝗧𝗵𝗲𝘀𝗲 2 𝘀𝗰𝗿𝗲𝗲𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗽𝗮𝘆𝘄𝗮𝗹𝗹 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘁𝗿𝗶𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗯𝘆 180% That's NOT all... 📈 Trial starts increased by 72% 📈 Trial converted increased by 375% 📈 LTV per customer increased by 324% The lesson...
Steve P. Young
@stevepyoung
Jun 30, 2025
🚨 Hot take: Apple Search Ads should be the FIRST channel you test for iOS apps. Not Meta. Not TikTok. Not influencers. Apple Ads. Here's why:
Steve P. Young
@stevepyoung
Jan 22, 2025
How we took an app making $200 a month to $90,000+ in all of 2024. 1) Add a rating prompt during first-time user experience 2) Find the right ASO keywords 3) Make your lifetime offer for FREE for just 2 days
Steve P. Young
@stevepyoung
Jul 2, 2024
5 app growth strategies that are contrary to popular belief... 1) Paywall during first-time user experience: 60-80% of all your purchases happen BEFORE users actually use your app.
Steve P. Young
@stevepyoung
Oct 22, 2024
We are thrilled to announce that @AppMastersCo has officially acquired @IndieAppSanta! 🎅 For the last 2 years, @frboulais & @IndieAppSanta have brought the best indie apps to users worldwide, delivering amazing deals and helping developers gain visibility.
Steve P. Young
@stevepyoung
Oct 10, 2025
Imagine Google NOT showing any search results for "search engines"... Or Meta NOT letting TikTok advertise on their platform... That's the reason Apple gave me when they took down our Indie App Santa app, saying...
Steve P. Young
@stevepyoung
Oct 23, 2024
How we took an app making $100 a month to now $12,000 a month!!! The hardest part of any business is getting the initial flywheel going. For this app, we applied our ASO skills and gave away the lifetime plan for FREE for just two days. This generated over 100,000 downloads..
Steve P. Young
@stevepyoung
Jun 3, 2025
A 2.9X increase in conversions with a simple animation... One of my favorite case studies from MAU Vegas was from @tigran_mk of @CoinStats.
GIF
Steve P. Young
@stevepyoung
Aug 6, 2024
ASO is NOT dead... Here's a client's app that we launched in 2023. We were able to generate $1,600 within the first 22 days and now have generated over $83K.
Steve P. Young
@stevepyoung
Nov 20, 2024
More than half way to 100K. Heads down, keep grinding.
Steve P. Young
@stevepyoung
May 13, 2025
How we took an app making $73,000 to $200,000 a month with just ASO... The simple answer is keyword research. Too many developers try to be "clever" and generate brand names that mean nothing to the end users.
Steve P. Young
@stevepyoung
Sep 24, 2024
These 5 tiny A/B tests are GUARANTEED to increase revenues. Sometimes the simplest ideas are also the most clever. Want more? 1️⃣ "FREE" in front of a premium feature 11% increase in conversions 2️⃣ Get Started vs Subscribe 30% increase with "Get Started"
Steve P. Young
@stevepyoung
Jun 4, 2024
From $100 to $5,000 with just ASO... Helping solopreneurs is my passion and this is one of my favorite case studies of the year. We took an app making just a few hundred dollars a month and transformed it into a $5K a month organically. Here's what we did: