Mills Snell (@thegeneralmills) / X

Mills Snell

2,368 posts

Mills Snell

@thegeneralmills

Owner of SC Commercial Roofing Co. Co-Host of @acquanon

Columbia, SC

Joined July 2011

Mills Snell
@thegeneralmills
Oct 1, 2025
Things they don’t tell you about SMB in a blue collar business: I wake up every morning and check the inmate registry for two counties.
Mills Snell
@thegeneralmills
Mar 27, 2022
Best parenting advice (dad of 4, with kids from 4 to 8): Get a car wash membership. We go at least every other day, good for a 20 minute outing, kids love it, vacuum the car out, everyone is happy. $19.99 a month.
Mills Snell
@thegeneralmills
Aug 5, 2023
Replying to @MikeBotkin_
Thank you, this is going to consume my thoughts for the next 24-48 hours
Mills Snell
@thegeneralmills
Dec 28, 2021
Coming from the deal world, it’s easy to think that earnings are clear cut. $1M, $2.2M, X, in EBITDA. It’s all EBITDA based. In owning/operating, you get hit in the face with the difference of cash flow. Here are some of the major impacts to cash flow: 🧵
Mills Snell
@thegeneralmills
Apr 29, 2024
Replying to @MikeBotkin_
I entertained this idea, even rain it by my 10 year old daughter. Daughter thought it was a fun exercise… wife did not.
Mills Snell
@thegeneralmills
May 14, 2022
The delta between generating $1 of sales, and *collecting* $1 of free cash flow is staggering.
Mills Snell
@thegeneralmills
Oct 1, 2025
Replying to @JamesOdegaard
No, getting bail money lined up!
Mills Snell
@thegeneralmills
Jan 12, 2022
Was talking to a friend who owns a $1m EBITDA B2B service business. It’s an absolute no man’s land for sellers like him. It’s truly difficult for folks like him to find buyers. Why? 1- too big for most owner operators 2- too small for funded searchers 3- too small for PE
Mills Snell
@thegeneralmills
Feb 8, 2020
My youngest brother (15) came to job shadow me today. To his surprise, I had setup for him to do 1-on-1 interviews with local business owners where he had to go ask them about how they made money, what differentiates their business, etc. Then had him write thank you notes.
Mills Snell
@thegeneralmills
Oct 2, 2025
Replying to @hoosierbuilder
Oh yeah, it happens all too frequently. “Hey has anybody heard from ______!? No… Uh oh, let’s check Lexington County Inmate register”
Mills Snell
@thegeneralmills
Oct 26, 2021
Background for the new followers, thanks to @StudentRentPro & @sweatystartup I formally owned a sell-side M&A adv firm, then went to the buy-side with @PermanentEquity Now I own and operate a LMM commercial roofing contractor (Aqua Seal Roofing) in my hometown of Columbia, SC
Mills Snell
@thegeneralmills
Feb 14, 2020
When eating tacos, it’s important to eat good tacos and not bad tacos.
Brent Beshore
@BrentBeshore
Feb 14, 2020
when buying companies, it’s important to do good deals and not bad deals.
Mills Snell
@thegeneralmills
Oct 2, 2025
Replying to @ToddLlewellyn
Roofers and plumbers are very different, I’ll give you that.
Mills Snell
@thegeneralmills
Jul 24, 2019
Replying to @collabfund
Don’t forget adding guac.