hiring a CMO first is burning money on strategy decks
your first marketing hire should be a borderline unhinged execution machine who:
- tests channels
- builds while others are planning
- treats data as decision fuel
- ships without excessive meetings
1. hire a doer who
Marketing hiring order for new teams:
- FIRST hire a marketing generalist, aka CMO / Head of Marketing to work on the narrative and strategy
- Then hire for branding & visual assets
- Then hire for content, social and community
- Only after engage in any paid marketing
CAUTION:
