Check out my new book Intentional on accomplishing more with the science of goal attainment. Read more →
Intentional—book cover
The New Book · 2026

Intentional.

Accomplishing more with the science of goal attainment.

Setting goals is easy. Following through on them? A whole lot harder.
— from Intentional

It turns out, the secret to finishing what you start isn't sheer willpower or the latest productivity hack. It's becoming more intentional. With Intentional, Chris distills a decade of deep research on productivity to deliver a profound, practical, and counterintuitive road map to getting things done. Integrating the science of desire, values, and procrastination with the wisdom of Buddhist monks, the book lays out step-by-step strategies for intentional accomplishment, covering how to:

01

Structure short-term goals to increase the likelihood of completion.

02

Make unappealing, boring, or frustrating tasks more attractive.

03

Lower the chance of procrastinating on long-term goals.

04

Create a system for tracking progress.

05

Know when a goal isn't for you—and when it's time to let it go.

A powerful guide to turning ambition into action—by focusing not on willpower but on what matters most.
Charles Duhigg Author of Supercommunicators & The Power of Habit

A look inside.

304 pages · Hardcover · eBook · Audiobook

Chris Bailey tackles a critical aspect of personal transformation that's too often overlooked. An important new contribution to the genre!
Image Cal NewportNYT-bestselling author of Slow Productivity
A powerful guide to turning ambition into action—by focusing not on willpower, but on what matters most.
Image Charles DuhiggAuthor of Supercommunicators
A refreshing, counter-intuitive approach to productivity that cuts through the noise and actually helps us accomplish our goals. Spoiler: thankfully, it's not about willpower.
Image Greg McKeownAuthor of Essentialism
Intentional shines a light on the hidden architecture of follow-through, offering rituals and simple practices that align today's choices with long-term meaning. When you can finish what you start, your work and life feel more purposeful.
Image Tiago ForteAuthor of Building a Second Brain
In Intentional, Chris Bailey offers a clear, engaging guide to following through with purpose—whether you're tackling everyday tasks or striving for deeper fulfillment.
Image Katy Milkman, PhDAuthor of How to Change
A must read! Bailey does a masterful job providing a road map for anyone who has ever wanted to reach a goal and be confident of how they got there.
Image Eve RodskyAuthor of Fair Play
In a world obsessed with more, Chris Bailey reminds us that success is not about doing everything, but about doing the right things with purpose. This isn't just a book about productivity—it's a blueprint for living a more meaningful life.
Image Shawn AchorAuthor of The Happiness Advantage and Big Potential
A masterclass in harnessing intention to drive action—practical, insightful, and deeply human. Read this book, and you'll never struggle to achieve your goals again.
Image Dr. Joseph JebelliAuthor of The Brain at Rest
[Intentional] offers both scientific insight and everyday strategies for becoming more intentional in work and life.
Image Anne-Laure Le CunffAuthor of Tiny Experiments
Desires are one thing. Making them happen is another. Fortunately, Chris is here with gentle and insightful tips to help you achieve what you set out to accomplish. Highly recommended for anyone who has big goals and wants the best possible chance of making them come true.
Image Laura VanderkamAuthor of Tranquility by Tuesday