EIU has played a pivotal role in shaping my mindset,teaching me to think globally while acting locally, to value structure and discipline, and to continuously invest in personal and professional growth.
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Programmes & Degrees
ACBSP Accredited Business Degrees
Institutional Degrees
- Bachelor of Business Administration (BBA) Final Year Top-up
- Bachelor of Information Technology and Data Science (BSITDS) Final Year Top-up
- Bachelor of Education (BEd)
- Post Graduate Diploma in Business Administration (PGDBA)
- Post Graduate Diploma in Professional Teaching Practice (PGDPTP)
- Master of Innovative Education and Teaching (MSIET), equivalent to MEd
- Master of Science in Mental Health Psychology (MSMHP)
- Master of Science in Information Technology and Data Science (MSITDS)
- Practitioner’s Doctorate (DMan, EdD, PsyD, DITDS, DSW, DSL, etc.)
- Doctor of Philosophy (PhD)
- Professional Doctorate (PD) via VAE Assessment
- Honorary Doctorate & Honorary Professorship Titles via VAE Assessment
- Global Partners
- Degree Sample
Special Education Certification
Corporate Training & Workshop
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The BrandLaureate Global Center of Excellence
in Strategic Branding & Leadership
The world’s most comprehensive suite of brand-focused degrees — 100 programs across Bachelor, Master, and Doctoral levels — pursued entirely via the VAE route, each accompanied by a full Academic Transcript.
30Bachelor Programs
35Master Programs
35Doctoral Programs
100Total Programs
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All degrees conferred by European International University, Paris · UAI 0756213W · ACBSP Accredited · QS Stars 5/5 · ASIC Premier Institution · BrandLaureate Best Brand 2025
The Tripartite Partnership
Three Institutions.
Three Institutions.
One Global Standard.
European International University, Paris, The World Brands Foundation, and MapleTree Academy have joined forces to establish The BrandLaureate Global Center of Excellence in Strategic Branding & Leadership — offering the world’s most comprehensive, practitioner-focused brand degree suite, accessible through the internationally recognized VAE pathway.
European International University, Paris
Degree-Conferring Institution
Registered under UAI 0756213W, ACBSP accredited, QS Stars 5/5, and ASIC Premier — EIU-Paris provides the academic authority and institutional framework for all 100 degrees, issuing full Academic Transcripts to all graduates.
The World Brands Foundation
Custodian of The BrandLaureate Awards · Academic Co-Partner
The world’s most prestigious brand awards organization brings its global brand intelligence and BrandLaureate recognition framework to co-design and co-endorse this program suite. All degrees are co-signed by the TWBF World President.
MapleTree Academy
Exclusive Recruitment & Enrollment Partner
MapleTree Academy is exclusively responsible for candidate identification, counseling, VAE portfolio preparation guidance, and formal submission of nominations to the EIU-Paris VAE Assessment Jury on behalf of each candidate.
Degree Levels & Academic Recognition
Three Levels.
Three Levels.
Full Academic Transcripts. Always.
Every one of the 100 programs is awarded with a full EIU-Paris Academic Transcript. ECTS credit values align with the European Higher Education Area framework.
Undergraduate
Bachelor’s Degree
e.g. Bachelor of Brand Management and Strategy
30 programs spanning Brand Management, Corporate Leadership, Specialized Domains, and Digital Brand Strategy.
Pursued via the VAE route — recognizing demonstrated professional experience in the brand and marketing field.
Co-signed by the TWBF World President and the EIU-Paris Directeur Général, with full accreditation marks.
Full Academic Transcript issued to all graduates upon successful conferral.
📄 180 ECTS Credits
✓ Full Academic Transcript Issued
Postgraduate
Master’s Degree
e.g. Master of Brand Strategy and Leadership
35 programs spanning Strategic Brand Leadership, Sector Specializations, Digital Innovation, and Brand Governance.
Pursued via the VAE route — recognizing senior-level professional achievement and applied brand expertise.
Co-signed by the TWBF World President and the EIU-Paris Directeur Général, with full accreditation marks.
Full Academic Transcript issued to all graduates upon successful conferral.
📄 90 ECTS Credits
✓ Full Academic Transcript Issued
Doctoral
Doctor of Professional Practice
DProf — e.g. DProf in Brand Strategy and Global Leadership
35 programs spanning Strategic Brand Practice, Sector Leadership, Digital Frontiers, and Global Brand Governance.
The DProf is an applied professional doctorate recognizing the highest levels of career achievement and brand leadership impact.
Strongly recommended for senior executives, BrandLaureate award recipients, and industry leaders with a distinguished professional record.
Full Academic Transcript issued to all graduates upon successful conferral.
📄 180 ECTS Credits
✓ Full Academic Transcript Issued
How It Works
The VAE Enrollment Process
All 100 programs are pursued via the Validation des Acquis de l’Expérience (VAE) — France’s formal recognition pathway for professional experience. The process is rigorous, transparent, and fully managed through MapleTree Academy.
01
Candidate Identification & Counseling
MapleTree Academy identifies eligible candidates from brand professionals, industry leaders, and BrandLaureate nominees. Each candidate is counseled on program and degree level selection.
MapleTree Academy02
Program Selection & Enrollment
The candidate selects the appropriate degree level — Bachelor, Master, or DProf — and specialization from the 100-program suite. MapleTree manages the full enrollment process.
Candidate + MapleTree03
VAE Portfolio Preparation
MapleTree guides each candidate through the preparation of their VAE dossier — documenting professional experience, achievements, and competencies aligned to the level and specialization selected.
MapleTree Academy04
Submission to EIU-Paris
MapleTree formally submits the completed nomination dossier to the EIU-Paris VAE Assessment Jury. All submissions are reviewed for completeness before forwarding.
MapleTree → EIU-Paris05
VAE Assessment Jury
The EIU-Paris VAE Assessment Jury independently evaluates the dossier against the academic standards of the selected program. A minimum score of 75% is required. The Jury’s decision is final and independent.
EIU-Paris Jury06
Degree Conferral & Transcript
Successful candidates receive their EIU-Paris degree and full Academic Transcript — co-signed by the TWBF World President and the EIU-Paris Directeur Général, bearing the complete accreditation marks.
EIU-Paris
⏱
Typical completion: 3 to 6 months from enrollment to degree conferral, subject to portfolio readiness and Jury scheduling.
What You Need to Submit
VAE Portfolio of Evidence
VAE Portfolio of Evidence
Requirements
A VAE portfolio is not a CV. Every claim must be supported by independently verifiable, third-party documentation. The nine categories below form the complete evidence framework accepted by the EIU-Paris VAE Assessment Jury.
Category 01
Professional Leadership & Organizational Impact
Senior leadership appointments, organizational charts, board memberships, strategic plans, evidence of organizational growth, and partnership agreements reflecting leadership-level engagement.
Category 02
Industry & Sector Recognition
Awards and honors from recognized bodies, verified industry rankings, honorary titles and fellowships, credible media coverage, and expert panel or advisory committee invitations.
Category 03
Community, Social & Civic Impact
Charitable and philanthropic leadership roles with supporting documentation, impact reports, government or civic recognitions, and documented pro bono or voluntary leadership at scale.
Category 04
Professional Qualifications & Continuing Development
Academic transcripts and degree certificates, professional licenses, industry certifications, CPD records, and professional institute memberships at Fellow or equivalent grade.
Category 05
Thought Leadership & Public Intellectual Contribution
Published books, white papers, policy documents, keynote and invited speaker engagements, featured editorials, podcast appearances, and public speaking at major industry platforms.
Category 06
Teaching, Mentorship & Knowledge Transfer
Structured training programs designed or delivered, mentorship programs founded or led, guest lecture invitations from recognized institutions, and curriculum development contributions.
Category 07
Institutional & Regulatory Standing
Business registration documents, trade licenses, audit reports, compliance certifications, and regulatory body membership or standing certificates relevant to your professional sector.
Category 08
Letters of Endorsement & Professional References
A minimum of two formal letters from senior industry, government, or academic figures on official letterhead — independently authored, specifically addressed, and verifiable by the issuing party.
Category 09
Personal Statement of Professional Contribution
A structured reflective narrative of no fewer than 1,500 words mapping your career trajectory to the selected degree level. Every substantive claim must be corroborated by third-party evidence elsewhere in the portfolio.
The Complete Program Suite
100 Degrees in
100 Degrees in
Brand Strategy & Leadership
All programs are conferred by EIU-Paris and co-endorsed by The World Brands Foundation. Every degree is available exclusively via the VAE pathway and is accompanied by a full Academic Transcript.
Brand Management and Strategy
Bachelor · 180 ECTSBachelor of Brand Management and Strategy
Bachelor · 180 ECTSBachelor of Brand Development and Consumer Insight
Bachelor · 180 ECTSBachelor of Digital Brand Management
Bachelor · 180 ECTSBachelor of Brand Activation and Experiential Marketing
Bachelor · 180 ECTSBachelor of Brand Communication and Identity
Bachelor · 180 ECTSBachelor of Brand Storytelling and Content Strategy
Bachelor · 180 ECTSBachelor of Corporate Brand Identity and Reputation
Bachelor · 180 ECTSBachelor of Brand Culture and Organizational Identity
Bachelor · 180 ECTSBachelor of Brand Governance and Ethics
Bachelor · 180 ECTSBachelor of Retail Brand Management
Leadership and Corporate Brand
Bachelor · 180 ECTSBachelor of Brand Leadership and Professional Identity
Bachelor · 180 ECTSBachelor of Corporate Communication and Brand Strategy
Bachelor · 180 ECTSBachelor of Public Relations and Brand Reputation
Bachelor · 180 ECTSBachelor of Employer Branding and Talent Attraction
Bachelor · 180 ECTSBachelor of Personal Branding and Executive Presence
Specialized Brand Domains
Bachelor · 180 ECTSBachelor of Luxury Brand Management
Bachelor · 180 ECTSBachelor of Fashion and Lifestyle Brand Strategy
Bachelor · 180 ECTSBachelor of Sports Brand and Sponsorship Management
Bachelor · 180 ECTSBachelor of Destination and Place Brand Management
Bachelor · 180 ECTSBachelor of Nation Brand Strategy
Bachelor · 180 ECTSBachelor of Heritage Brand Management
Bachelor · 180 ECTSBachelor of Social Impact Brand Strategy
Bachelor · 180 ECTSBachelor of Hospitality and Tourism Brand Management
Bachelor · 180 ECTSBachelor of Startup Brand Identity and Growth Strategy
Bachelor · 180 ECTSBachelor of Health and Wellness Brand Strategy
Digital and Technology Brand
Bachelor · 180 ECTSBachelor of Social Media Brand Strategy
Bachelor · 180 ECTSBachelor of Digital Brand Analytics and Insight
Bachelor · 180 ECTSBachelor of E-Commerce Brand Management
Bachelor · 180 ECTSBachelor of Influencer Brand Strategy and Content Marketing
Bachelor · 180 ECTSBachelor of Brand Data Intelligence and Consumer Behavior
Strategic Brand Leadership
Master · 90 ECTSMaster of Brand Strategy and Leadership
Master · 90 ECTSMaster of Global Brand Management
Master · 90 ECTSMaster of Brand Leadership and Organizational Culture
Master · 90 ECTSMaster of Brand Intelligence and Strategic Insight
Master · 90 ECTSMaster of Corporate Brand Strategy and Reputation Management
Master · 90 ECTSMaster of Strategic Brand Communication
Master · 90 ECTSMaster of Brand Innovation and Market Leadership
Master · 90 ECTSMaster of Brand Experience Design and Customer Strategy
Master · 90 ECTSMaster of Brand Equity and Value Creation
Master · 90 ECTSMaster of Brand Analytics and Consumer Psychology
Specialized and Sector Brand Strategy
Master · 90 ECTSMaster of Luxury Brand Leadership
Master · 90 ECTSMaster of Fashion Brand Strategy and Management
Master · 90 ECTSMaster of Sports Brand Leadership and Sponsorship Strategy
Master · 90 ECTSMaster of Destination Brand Strategy and Place Marketing
Master · 90 ECTSMaster of Nation Brand Strategy and Diplomatic Communication
Master · 90 ECTSMaster of Heritage and Legacy Brand Management
Master · 90 ECTSMaster of Social Enterprise Brand Strategy
Master · 90 ECTSMaster of Health and Wellness Brand Leadership
Master · 90 ECTSMaster of Hospitality Brand Leadership and Experience Design
Master · 90 ECTSMaster of Employer Brand Strategy and People Attraction
Digital, Data and Innovation Brand
Master · 90 ECTSMaster of Digital Brand Strategy and Social Intelligence
Master · 90 ECTSMaster of Influencer Economy and Brand Collaboration
Master · 90 ECTSMaster of Brand Data Science and Predictive Consumer Insight
Master · 90 ECTSMaster of E-Commerce Brand Leadership
Master · 90 ECTSMaster of AI-Driven Brand Strategy and Automation
Master · 90 ECTSMaster of Metaverse Brand Experience and Virtual Identity
Master · 90 ECTSMaster of Brand Storytelling, Content Strategy and Narrative Leadership
Master · 90 ECTSMaster of Brand Technology and MarTech Leadership
Leadership, Ethics and Governance
Master · 90 ECTSMaster of Ethical Brand Leadership and ESG Strategy
Master · 90 ECTSMaster of Personal Brand Leadership and Executive Influence
Master · 90 ECTSMaster of Brand Governance, Risk and Compliance
Master · 90 ECTSMaster of Cultural Brand Strategy and Cross-Cultural Communication
Master · 90 ECTSMaster of Brand Diplomacy and Soft Power Strategy
Master · 90 ECTSMaster of Purpose-Led Brand Strategy and Social Impact
Master · 90 ECTSMaster of Brand Leadership and Change Management
Strategic Brand Practice
DProf · 180 ECTSDProf in Brand Strategy and Global Leadership
DProf · 180 ECTSDProf in Corporate Brand Leadership and Reputation Management
DProf · 180 ECTSDProf in Brand Equity, Value and Market Leadership
DProf · 180 ECTSDProf in Brand Innovation and Competitive Advantage
DProf · 180 ECTSDProf in Executive Brand Leadership
DProf · 180 ECTSDProf in Strategic Brand Communication and Influence
DProf · 180 ECTSDProf in Brand Culture, Identity and Organizational Behavior
DProf · 180 ECTSDProf in Brand Governance and Ethical Leadership
DProf · 180 ECTSDProf in Brand Experience Strategy and Customer Leadership
DProf · 180 ECTSDProf in Brand Leadership and Organizational Transformation
Specialized and Sector Doctoral Programs
DProf · 180 ECTSDProf in Luxury Brand Strategy and Market Positioning
DProf · 180 ECTSDProf in Fashion Brand Leadership and Global Expansion
DProf · 180 ECTSDProf in Sports Brand Strategy, Sponsorship and Fan Engagement
DProf · 180 ECTSDProf in Destination and Nation Brand Strategy
DProf · 180 ECTSDProf in Heritage Brand Leadership and Legacy Management
DProf · 180 ECTSDProf in Social Impact Brand Strategy and Purpose Leadership
DProf · 180 ECTSDProf in Health and Wellness Brand Strategy
DProf · 180 ECTSDProf in Hospitality Brand Leadership and Service Excellence
DProf · 180 ECTSDProf in Employer Brand Leadership and Organizational Attraction
DProf · 180 ECTSDProf in Retail Brand Strategy and Consumer Experience
Digital, Data and Emerging Brand Frontiers
DProf · 180 ECTSDProf in Digital Brand Strategy and Platform Leadership
DProf · 180 ECTSDProf in AI-Augmented Brand Strategy and Innovation
DProf · 180 ECTSDProf in Brand Data Intelligence and Predictive Strategy
DProf · 180 ECTSDProf in Influencer Economy, Creator Brands and Digital Culture
DProf · 180 ECTSDProf in Metaverse Brand Strategy and Immersive Experience
DProf · 180 ECTSDProf in E-Commerce Brand Leadership and Digital Market Expansion
DProf · 180 ECTSDProf in Brand Technology, MarTech and Digital Transformation
Leadership, Governance and Global Brand
DProf · 180 ECTSDProf in Ethical Brand Leadership, ESG and Sustainability Strategy
DProf · 180 ECTSDProf in Brand Diplomacy, Soft Power and Nation Influence
DProf · 180 ECTSDProf in Cross-Cultural Brand Strategy and Global Market Leadership
DProf · 180 ECTSDProf in Personal Brand Leadership and Executive Influence
DProf · 180 ECTSDProf in Purpose-Led Brand Strategy and Stakeholder Value
DProf · 180 ECTSDProf in Brand Leadership and Corporate Governance
DProf · 180 ECTSDProf in Brand Change Leadership and Organizational Resilience
DProf · 180 ECTSDProf in Franchise Brand Leadership and Network Expansion
Important to Know
Key Rules & Principles
📋
Evidence, Not a CV
A CV is not a Portfolio of Evidence. Every claim must be supported by independently verifiable, third-party documentation. Portfolios of primarily self-generated material will not pass.
75%
75% Pass Threshold
A minimum aggregate score of 75% across all assessment criteria is required. This threshold is non-negotiable regardless of seniority, experience, or number of resubmissions.
⚖
Jury Determines Award
The EIU-Paris VAE Assessment Jury determines the award and degree level based on the evidence presented. Candidates do not self-select their degree title.
🔒
Full Confidentiality
All submitted materials are treated with strict confidentiality by the EIU-Paris Office of Academic Affairs throughout the assessment process.
💳
Payment After Success
No fees are payable at submission or during assessment. An Offer Letter and Invoice are issued only after a successful outcome. Degree preparation begins only upon full invoice settlement.
📁
Complete Portfolios Only
Incomplete or insufficiently substantiated portfolios are returned without assessment. Assessment begins only upon receipt of a complete and robust Portfolio of Evidence.
Ready to Begin Your VAE Journey?
Contact MapleTree Academy to start your counseling session, or reach the EIU-Paris Office of Academic Affairs for a confidential pre-submission portfolio consultation.
EIU-Paris Office of Academic Affairs · academics@eiu.ac · WhatsApp: +33 6 13 92 62 64
What our students are saying
Studying for my M.S.IET at EIU strengthened my reflective practice and encouraged me to design learning that is purposeful, creative, and learner-centred. It directly influenced my work in developing a forest school programme from scratch, embedding inquiry, wellbeing, and real-world learning into daily practice.
I was grateful that learning at EIU is very convenient and that it inspires me even more to keep going. I can study anytime, anywhere without pressure.
I am honoured to receive the EIU-Paris Professional Doctorate, a milestone that bridges my academic studies with international industry experience and empowers me to drive innovation, sustainability, and leadership in the tourism and hospitality sector.
Completing my doctorate degree at EIU–Paris has been a turning point, both personally and professionally. This strengthened my ability to design and carry out independent research.
My PhD from EIU-Paris elevated my career, unlocked countless opportunities, broadened my horizons, and built a strong foundation for advanced research. It’s a transformative credential that continues to propel me forward while instilling a deep sense of value.
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