Lead generation is the process of identifying potential customers. It is the first step in a sales process that may also include lead qualification, prospecting, needs analysis, proposals, closing and customer relationship processes such as cross selling. The following are common lead generation techniques.
Digital Advertising
Using behavioral and contextual ads to drive traffic to a page that pitches your product and asks for contact information.
Inbound Marketing
Creating content such as brand storytelling and interacting with potential customers in social media.
Sponsoring events such as training or a product demonstration in order to connect with potential customers. For example, webinars are commonly used to generate leads.
Getting to know the people in your industry. For example, a salesperson for market data might know thousands of people in the banking industry in their territory.
Camping
Networking by going to the same events and places that customers frequent. For example, bankers in Tokyo might mostly go to the same bar in the evenings.
Cold Calling
Researching people and calling them to try to gain their interest.
Third Party
In many industries, there is a market for leads. For example, a list of people who are currently shopping for a car. These may be worth less than leads who have actively expressed interested in your particular product.
Cookies help us deliver our services. You have choices regarding these cookies. Please visit our privacy policy, cookie policy and consent tool to learn more.
Copyright 2002-2026 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations here.
