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What is Mass Customization?

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Mass customization is a manufacturing process that operates at scale but allows for each unit of production to be customized, often by the customer. This requires a specialized approach to manufacturing that includes integration of design tools for customers with manufacturing processes. Mass customization typically relies on specialized manufacturing equipment such as robotics and 3d printing.
Overview: Mass Customization
Type
Business Model
Definition
Mass production methods that allow for each unit to be customized, often by the customer.
Value
Customized products typically demand higher prices in the market. The ability to produce customized products near the costs of a mass produced product has potential to increase sales and margins.
Example
It is common for car manufacturers to offer a catalog of custom options that can often be installed as part of the production process.
Related Concepts
Economies Of Scale
Machine Automation
Robotics

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Citation

John Spacey. "What is Mass Customization?." Simplicable. Retrieved June 20, 2026. from https://simplicable.com/new/mass-customization

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