1/Call it supply chain, call it value loop - one thing's for sure: today we announce a $35M Series A funding led by @lightspeedvp thanks to the ecosystem’s belief in our mission to help DTC founders become financially savvy, profitable, and FINALLY trust their numbers.
You might know Matt Kelly (@Matthucius) as the founder of @Spacegoods.
But before Spacegoods, he scaled another brand to €10m+ in just 18 months.
Then he lost it all.
The mistake?
Not understanding cash management.
Here’s the story and 6 of his hard-earned lessons:
We’ve reviewed 200+ ecommerce brands’ bookkeeping.
We’ve seen the good, the bad, and the ones that should be sued for negligence.
Here’s a real-life example from a brand we audited:
If your business is an LLC or LP, you can save tens or hundreds of thousands of $$ by converting to an S corp.
Made $500k in net income?
→ You can save about $50k/yr
Made $1m in net income?
→ You can save over $100k+/yr
Here’s what you need to know:
Your P&L is crucial to knowing how well your business is doing.
We’ve seen the structure behind the brands that scale to 8 figures and beyond.
They all include a well-defined Chart of Accounts.
Here’s how the best structure theirs:
Let's recap.
How to avoid losing money through accounting errors:
1. Focus on net revenue
2. Track your variable costs
3. Properly calculate inventory costs
4. Understand the cost of financing
5. Simplify sales tax compliance
6. Use a Chart of Accounts specific for ecommerce
How fast can you turn your inventory into sales?
Your cash conversion cycle (CCC) says more about your brand’s health than the $XX millions you made in sales.
Here’s why: 🧵
If you’re an S corp and don’t want to be audited by the IRS, read this 🚨:
One of the TOP causes of IRS audits for S corps is not paying yourself a high enough salary. Here is what you need to know to stay off the IRS’💩list.
A thread 🧵