Lioran Pinchevski (@Lioranpi) / X

Lioran Pinchevski

1,790 posts

Lioran Pinchevski

@Lioranpi

Running @FinaloopTeam | DTC Health Brand Founder | ex-Partner @PwC

Joined December 2021

Pinned
Lioran Pinchevski
@Lioranpi
Jul 30, 2024
1/ 🚨THIS ONE IS BIG🚨 You see, we never planned to build an inventory management solution. We were forced to. 🦾 And not only because every other brand operator wanted it badly. But also because all the tech companies that have tried to solve inventory for multi-channel
33K
Lioran Pinchevski
@Lioranpi
Jun 17, 2024
A truly meaningful milestone for all of us here at @FinaloopTeam as today we announce our $35M Series A funding led by @lightspeedvp! 🙌 Huge thanks to our customers, investors & the team around here, all true partners in a mission to help DTC founders and brands completely
Finaloop
@FinaloopTeam
Jun 17, 2024
1/Call it supply chain, call it value loop - one thing's for sure: today we announce a $35M Series A funding led by @lightspeedvp thanks to the ecosystem’s belief in our mission to help DTC founders become financially savvy, profitable, and FINALLY trust their numbers.
38K
Lioran Pinchevski
@Lioranpi
Jun 28, 2023
The ugly truth about ROAS and CAC … and why it shouldn’t be your north star metric in eCommerce A 🧵 on what the agencies don’t want you to know about 👇👇 (From an ex-PwC Partner and DTC owner)
32K
Lioran Pinchevski
@Lioranpi
Jun 8, 2023
We need a lot more product, finance, and operations people to join DTC twitter Some days, it seems like the only thing people are talking about is marketing Am I right, or am I not following the right people??!
25K
Lioran Pinchevski
@Lioranpi
Dec 27, 2024
We're building a migration tool for @Bench financials and offer ex-Bench ecommerce customers 75% off 2024 catch-up services as it doesn't look that Bench will close for year-end. Using our tech, the delivery time for full year financials (cash or accrual) will be no more than 1.5
21K
Lioran Pinchevski
@Lioranpi
May 14, 2025
The intensity of brands closing shop this year is unreal. Not sure if it's macro, micro, or just the fact that our customer base is 1-4 years old so we have more instances. - Unlike previous years, 7 fig brands are closing as well - We get request to chap 11 compliant books
35K
Lioran Pinchevski
@Lioranpi
Jul 5, 2023
Any performance agency worth their salt will ask you about your contribution margin, revenue structure, and cost structure before making any recommendations on new offers, campaigns, or initiatives.
9.4K
Lioran Pinchevski
@Lioranpi
Oct 7, 2023
That's not an ad for a tech stack, but a tragedy Kodus to all israeli teams trying to keep good service in such sad circumstances @Get_Fondue @triplewhale @eightfig @Varos_com @gotolstoy @Yotpo @chargeflow My team @FinaloopTeam And many others I probably forgot.
9.1K
Lioran Pinchevski
@Lioranpi
Jan 11, 2023
I’ve been getting more DMs recently asking about @FinaloopTeam and what we do. The best way to answer is by explaining my painful history with #DTC and #ecommerce accounting… I’m Lio, CEO of Finaloop. Here’s my story.
16K
Lioran Pinchevski
@Lioranpi
Jun 1, 2023
🚨Amazon REAL-TIME COGS is out! 🥳 Finaloop now syncs all your SKUs sold or restocked on Amazon and records COGS in your Finaloop P&L in REAL-TIME Real-time multichannel Shopify+Amazon COGS in Finaloop 🤜 Still using a bookkeeper working on QBO/Netsuite? Think twice✌️
00:00
16K
Lioran Pinchevski
@Lioranpi
Jul 27, 2023
Whether you’d like to admit it or not, the DTC bubble has burst. - It’s not as easy to acquire customers. - Consumers are scared - Investors are holding their money Over my career, I’ve seen this happen a handful of times Here’s what I’d recommend you do (From ex-PwC Partner)
20K
Lioran Pinchevski
@Lioranpi
Jun 19, 2023
Which is harder? DTC Marketing or B2B SaaS Marketing Having been in both industries, I’d say B2B SaaS marketing is much more complex and harder to nail than DTC marketing Sorry, not sorry
13K
Lioran Pinchevski
@Lioranpi
Jun 15, 2023
Hot take 🔥 People who work in DTC marketing should have an advanced understanding of how DTC finances work… Unfortunately most don’t… Which is why people still think ROAS is everything that matters 🤦
7.5K
Lioran Pinchevski
@Lioranpi
Jun 5, 2025
Thank you @TaylorHoliday for an unforgetable keynote address on the evolution of the eCom market. He broke it down into eras: 📈 The COVID boom with explosive growth 💉 The “Ozempic era” of 2022–2023, where investment dried up by 97% and debt got expensive 📉 Heavy discounting
3.9K