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Motion's MCP is now an official connector on Claude!
Every ad in the dataset has been pre-watched by our system, so this finally gives Claude the ability to SEE your creatives.
Available today in general release. Enjoy!
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Reza Khadjavi
2,924 posts
Reza Khadjavi
@rezakhadjavi
- 1/ Excited to share that Shoelace is now a profitable company 🎉 Which means we make more money than we lose and have infinite runway. What a strange feeling! It's been a wild ride of mostly failures, but a few wins that make them all worth it. Here are some lessons learned 👇
- To all Muslim and Jewish people who grew up in the west: I think we have a responsibility to strengthen our dialogue right now. We grew up together. We went to school together, we work in the same industries. If we can’t prove that we can thrive together (despite differences)
- Typical day of a founder: 9am: 😍 11am: 🥺 1pm: 😭 3pm: 👀 5pm: 🤩
- 1/ Launching a DTC brand in 2019? I asked 18 DTC thought leaders, execs and investors for one piece of advice to share with you. Here's what they had to say:
- 2010s: decade of growth hacks. 2020s: decade of mastery. The easy wins in marketing have dried up. New rules: ✔️ mastery of fundamentals (e.g. brand strategy) ✔️ mastery of channels (e.g. harmonizing sms/email) ✔️ mastery of ops & supply chain May the best brands win.
- 1/ It’s no secret that retargeting has become incredibly annoying. As marketers prepare for the wave of digitally native consumers entering the market, we need a better approach. Want the PDF version of the slides below? Grab a copy here: learn.shoelace.com/cjr-deck/
- 1/ Emerging DTCs can rarely afford to allocate massive brand marketing budgets like incumbents can. A low hanging fruit way to get started: reserve 30-40% of retargeting media spend towards brand marketing.
- 1/ Last week I sat down with @mrsharma, @iamshackelford and @andrewfoxwell to discuss all things Performance Creative: - Hooks - UGC shot on iPhone - Thumbstopping videos - AIDA funnel - and more! Here are some video highlights from the live panel 👇
- 1/ Three seconds is not a lot of time, but it's all you've got to stop the scroll. We partnered up with @iamshackelford to bring you the ultimate guide to thumbstopping video creatives!
- 1/ Want to understand what it takes to build an iconic brand that will last 100+ years? Pay attention to how @tracksmith is executing.
- There is a fine line between creating value for folks vs taking advantage of their troubles in this climate. Marketers, let’s tread carefully.
- 1/ Very excited to announce Shoelace Prospecting today! A fully managed service to help DTC brands acquire new customers with paid social. It's been in the works for months, but we believe this channel represents a very unique opportunity right now. shoelace.com/prospecting
